FairPrice Group and Google Cloud Expand AI Retail Partnership

Singapore, Aug. 28, 2025 – FairPrice Group (FPG), Singapore's largest retailer, and Google Cloud have announced an expanded multi-year partnership to deploy agentic AI solutions across its retail operations. The collaboration, part of FPG's Store of Tomorrow program, aims to enhance customer experiences and empower employees with AI-driven tools.

Key Highlights:

AI-Powered Shopping Assistants

• FPG has integrated multimodal AI assistants into its Smart Carts at the newly opened FairPrice Finest outlet in Punggol Digital District.
• Shoppers can interact with the assistant via in-cart tablets for personalized recommendations, recipe suggestions, and product availability checks.
• The system leverages Google Cloud's Chirp 2 for speech recognition and Gemini API for multimodal interactions.

Specialized AI Experts

• A wellness assistant at Unity pharmacies provides health advice based on body composition analysis.
• A digital wine sommelier helps shoppers select wines using NFC-enabled shelf labels, offering tasting notes and food pairings.

Employee Empowerment with AI Agents

• FPG is adopting Google Agentspace to equip employees with AI tools for tasks like intranet search and creative ad generation.
• A creative agent using Imagen 4 and Veo 3 has reduced ad creation time and costs by 10x and 100x, respectively.

Quotes

• Vipul Chawla, CEO, FairPrice Group: "Our collaboration with Google Cloud ensures technology works for the good of our customers, making shopping seamless and intuitive."
• Thomas Kurian, CEO, Google Cloud: "FPG’s use of AI showcases how open platforms and advanced models can transform retail."

first-of-its-kind in Southeast Asia, FPG's AI-driven initiatives set a benchmark for the future of retail. The partnership underscores the potential of AI to redefine customer and employee experiences.

For more details, visit FairPrice Group and Google Cloud.