Agentic AI Disrupts Digital Advertising Landscape
This article explores the rise of agentic AI and its transformative impact on digital marketing, including autonomous decision-making and industry adaptation.
Generative AI has already revolutionized digital marketing, but a new wave of innovation is emerging: agentic AI. Unlike traditional generative AI, which responds to prompts with text or images, agentic AI can autonomously perform actions and make decisions without human intervention. This advancement introduces both opportunities and challenges for industries like digital advertising.
What Is Agentic AI?
An AI agent (or agentic AI) goes beyond simple responses—it interacts with other systems to achieve goals independently. For example, while ChatGPT can draft an email, an AI agent could send it, follow up, and even negotiate terms.
Impact on Digital Marketing
Studies predict that by 2028:
- 68% of customer service interactions will be handled by AI agents.
- 20% of marketing roles will be filled by AI.
As consumers increasingly rely on AI agents for purchasing decisions, marketers must adapt strategies to engage these autonomous intermediaries.
Challenges Ahead
The rise of agentic AI brings legal, technical, and operational complexities, particularly around accountability and transparency. However, its potential to streamline workflows and personalize customer experiences makes it a game-changer.
Read the full article here.
Co-authored by Andrew Bernstein, summer associate at Lowenstein Sandler LLP.
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About the Author
Michael Rodriguez
AI Technology Journalist
Veteran technology journalist with 12 years of focus on AI industry reporting. Former AI section editor at TechCrunch, now freelance writer contributing in-depth AI industry analysis to renowned media outlets like Wired and The Verge. Has keen insights into AI startups and emerging technology trends.