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Six innovative companies offering alternatives to traditional real estate agents

May 6, 2025•Dan Latu, Jordan Pandy, Alcynna Lloyd•Original Link•2 minutes
RealEstate
Startups
HomeSelling

Home sellers now have more options beyond conventional real estate agents, including flat fees and for-sale-by-owner platforms, thanks to recent industry changes.

A recent legal ruling has reshaped the real estate industry, challenging the traditional commission structures of real estate agents. The National Association of Realtors (NAR) settled lawsuits alleging inflated commissions, leading to new rules that offer sellers more flexibility in how they pay agents. Despite these changes, only 6% of sellers opted for for-sale-by-owner (FSBO) listings in 2024, while 86% of buyers still used agents, according to NAR data.

Key Startups Revolutionizing Home Selling

1. Galleon

Galleon founder and CEO Amanda Orson

  • Model: FSBO marketplace resembling Craigslist for homes.
  • Savings: Potential savings of $30,000+ by avoiding 6% commissions.
  • Features: Free listings, with premium options ($299-$899) for professional photography, legal support, and offer management.

2. Listwise

ListWise founder Nic Johnson

  • Model: Agent-matching platform where sellers set commission preferences.
  • Process: Agents bid for listings, competing on fees and services.
  • Benefit: Transparent pricing and tailored agent selection.

3. Off-Markt

Off-Markt founder Alison Bernstein

  • Concept: Instagram-like app for off-market home listings.
  • Unique Angle: Homeowners control their property’s narrative with photos and videos.
  • Agent Access: Agents pay $50/month to connect with potential sellers.

4. Redy

Redy founder Josh Altman

  • Incentives: Agents compete with cash bonuses and competitive commissions.
  • Success Story: One seller saved nearly $10,000 across two transactions.

5. Ridley

Ridley founder Mike Chambers

  • Innovation: AI-powered tools for FSBO sellers, including listing drafting and photographer booking.
  • Cost: One-time fees of $999-$1,999 for legal support.

6. Turbohome

Turbohome cofounder and CEO Ben Bear

  • Salaried Agents: Agents earn salaries, not commissions.
  • Buyer Benefits: Flat fees ($5K-$10K) with refunds up to $35K on a $1.5M home.

Industry Impact

These startups reflect a growing demand for cost-effective, transparent alternatives to traditional real estate transactions. While agents remain dominant, platforms like these empower sellers and buyers to explore new models. For more on the legal changes, read NAR’s settlement details.

Related News

August 18, 2025•by Property Industry Eye

UK real estate agents adopt AI to tackle skills shortage

Reapit's Property Outlook Report 2025 reveals UK real estate agencies are increasingly using AI and automation to address hiring challenges and improve efficiency.

Proptech
RealEstate
Automation
August 17, 2025•Amit Chowdhry

Profound Raises 35M Series B to Enhance AI Brand Visibility

Profound, an AI visibility and content optimization platform, has raised a 35 million Series B round led by Sequoia, bringing total funding to 58.5 million. The platform helps businesses manage their AI-generated content and presence.

AI
Startups
Marketing

About the Author

Dr. Lisa Kim

Dr. Lisa Kim

AI Ethics Researcher

Leading expert in AI ethics and responsible AI development with 13 years of research experience. Former member of Microsoft AI Ethics Committee, now provides consulting for multiple international AI governance organizations. Regularly contributes AI ethics articles to top-tier journals like Nature and Science.

Expertise

AI Ethics
Algorithmic Fairness
AI Governance
Responsible AI
Experience
13 years
Publications
95+
Credentials
2
LinkedInResearchGate

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