Profound Raises 35M Series B to Enhance AI Brand Visibility

Profound, a platform enabling businesses to manage their appearance in AI-generated responses, has announced a $35 million Series B funding round led by Sequoia, with participation from Kleiner Perkins, Khosla Ventures, Saga VC, and South Park Commons. This investment brings the company’s total funding to $58.5 million.

Rapid Growth and Enterprise Adoption

Since its launch less than a year ago, Profound has onboarded major enterprise clients, including Ramp, US Bank, Indeed, MongoDB, DocuSign, and Chime. Over 2,000 marketers from 500+ organizations now use the platform daily, reflecting the shift toward AI-first marketing strategies.

With ChatGPT now boasting 700 million weekly users—a fourfold increase since last year—60% of consumers begin product research via AI assistants rather than traditional search engines. Profound helps brands monitor AI-generated descriptions, create AI-optimized content, and deploy marketing agents, leading to measurable increases in AI-driven referrals and revenue.

Expansion and Industry Impact

The new funding will accelerate agentic workflow development, content generation tools, and global expansion as businesses increasingly prioritize their AI presence. Profound’s CEO, James Cadwallader, emphasized the platform’s role in the AI-driven marketing revolution, calling AI assistants the "new front door" for businesses.

Key Investor and Executive Quotes

• Alfred Lin, Partner at Sequoia:

  "Profound’s vision extends well beyond AI-powered SEO. The platform could become the command center for businesses in the age of superintelligence."

• James Cadwallader, Co-founder & CEO of Profound:

  "We’re building a marketing platform for superintelligence. Today, Profound lets marketers influence AI systems without needing a massive team."

• Anas Biad, Partner at Sequoia:

  "Profound is the definitive platform for AI visibility. As AI agents dominate consumer interactions, Profound ensures brands stay competitive."

Profound’s rapid adoption underscores the growing demand for AI-powered brand management, positioning it as a critical tool in the evolving digital landscape.