GenAI vendor Writer releases agentic platform for business

With agentic AI emerging as a key trend in 2025, enterprise generative AI provider Writer has unveiled its AI HQ platform on April 10. Designed for businesses, the platform enables IT and business users to build, activate, and supervise AI agents through low-code tools and a drag-and-drop interface.

Key Features of AI HQ

• Low-code tools: Simplifies deployment of autonomous AI agents.
• Integration: Supports function calls to major software systems like Adobe, Salesforce, Workday, Microsoft, and Atlassian.
• Observability: Provides IT teams with visibility into agent activity, enabling monitoring and error detection.

Competitive Landscape

Writer enters a crowded market dominated by hyperscalers like Google and Microsoft, which have also released agentic tools. For example:

• Google recently introduced its Agent2Agent protocol.
• Accenture partnered with Pipefy to develop over 450 AI agents for business process automation.

Writer’s Differentiation

Analysts highlight Writer’s focus on business users (e.g., marketing, communications) rather than developers.

• Gartner’s Arun Chandrasekaran: "Their primary users are somebody who's in marketing or somebody who's in communications. It's got to be no-code."
• Forrester’s William McKeon-White: "These kinds of systems are trying to make it easier for businesses to embrace agentic systems."

Challenges Ahead

Despite its niche focus, Writer faces stiff competition:

• General-purpose platforms: Microsoft and Google offer broader agentic tools.
• Mindshare: Writer lacks the brand recognition of larger players.

Chandrasekaran advises enterprises to evaluate platforms based on business value and run extended proofs of concept to assess agent effectiveness.

Esther Shittu is an Informa TechTarget news writer covering AI software and systems.