Travel Agents Divided Over AI Impact Survey Shows

The travel industry is grappling with mixed reactions to AI's growing influence, as a recent RateHawk survey shows 44% of travel professionals worry about job displacement.

Key Findings:

• 44% of agents see AI as a threat to the human-centric aspect of travel planning.
• Geographical divide: Pessimism is highest in Asia (60%) and GCC countries (55%), while Europe (58%) and Latin America (55%) view AI more favorably.
• North America leads adoption: Only 20% of U.S. and Canadian agents fear replacement, with 45% embracing AI tools for personalization.

Generational Split:

• Junior agents (51%) are twice as likely to fear AI takeover compared to veterans (40%), who trust their expertise and relationships.

AI as a Co-Pilot:

• 56% globally view AI positively for streamlining workflows, allowing agents to focus on client relationships.
• Tools like AI-powered chatbots for curated experiences (e.g., hiking routes) and revenue optimization are reshaping the industry.

"AI handles the spreadsheets; I handle the stories." — Anonymous travel agent

Projections: AI-driven platforms are expected to manage $78 billion in revenue by 2026 (Deloitte 2025 Travel Outlook).

Regional Highlights:

• North America: Agents leverage AI for hyper-personalized recommendations (e.g., Napa Valley wine tours).
• Europe/Latin America: Focus on sustainability and culture, with AI enhancing eco-tourism.
• Asia/GCC: Concerns center on luxury travel disruption and job loss.

Trends:

• 700% increase in AI-driven travel searches (Phocuswright 2025 Innovation Trends).
• 40% of travelers use generative AI for recommendations (American Express 2025 Global Travel Trends Report).

The takeaway? Adaptation is key—agents who integrate AI stand to thrive in the evolving landscape.