Tokio Marine and OpenAI collaborate on AI for insurance products
Japanese insurer Tokio Marine partners with OpenAI to develop AI agents for regional product planning and customer inquiries
September 25, 2025 — Japanese insurance giant Tokio Marine Holdings has announced a partnership with OpenAI, the operator of ChatGPT, to develop advanced AI agents. The collaboration aims to leverage deep data analysis to enhance product planning and improve customer service across regional sales offices in Japan.
Insurer Tokio Marine Holdings looks to create strategies for sales branches across Japan. (Photo by Kosuke Imamura)
Key Details:
- Objective: The AI agents will analyze regional data to tailor insurance products and handle customer inquiries more efficiently.
- Scope: The tool will support sales offices across Japan, enabling them to devise localized strategies.
- Timeline: The partnership was revealed on September 25, 2025, with further details expected in the coming months.
Context:
Tokio Marine's move reflects a broader trend in the insurance industry, where AI is increasingly used to personalize products and streamline operations. This partnership underscores OpenAI's expanding role beyond consumer tech into enterprise solutions.
Related Reads:
- Spy-grade AI built to analyze US intel takes on Japan life insurance
- Japan's MUFG Bank eyes AI tie-up to save 200,000 hours a year
- Nvidia to invest up to $100bn in OpenAI
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About the Author
Dr. Emily Wang
AI Product Strategy Expert
Former Google AI Product Manager with 10 years of experience in AI product development and strategy formulation. Led multiple successful AI products from 0 to 1 development process, now provides product strategy consulting for AI startups while writing AI product analysis articles for various tech media outlets.