6sense Unveils AI Email Agents Appoints Chris Ball as CEO
6sense launches AI Email Agents for personalized outreach at scale while naming Chris Ball as its new CEO to drive global expansion.
San Francisco, CA — 6sense, a leading revenue technology platform, has launched AI Email Agents, a reimagined product designed to enable personalized outreach at scale without manual effort. The announcement coincided with the appointment of Chris Ball as the company's new CEO.
AI Email: Personalized Outreach at Scale
AI Email is an evolution of 6sense’s Conversational Email, empowering marketing teams to create and accelerate pipeline growth. The platform leverages intelligent, persona-driven agents to streamline the entire email lifecycle:
- Writing: Crafting unique, 1:1 messages using CRM data and proprietary insights
- Sending: Improving deliverability with enterprise-grade infrastructure
- Following Up: Automating responses based on buyer signals
- Routing: Seamlessly handing off qualified leads to sales reps
"We’ve built a product that automates outreach while keeping it grounded in real buying signals," said Kirill Popov, Sr. Director of Product Management at 6sense. "This allows go-to-market teams to focus on higher-value strategy."
Key Enhancements
The release includes several innovations:
- AI Email Personalization: Moves beyond basic token swaps to generate context-aware messages
- Flexible Scheduling: Operates during weekends/off-hours with custom scheduling
- Native Infrastructure: Eliminates third-party send limits and security concerns
Leadership Transition
Chris Ball succeeds Jason Zintak, who transitions to Chairman after:
- Scaling annual revenue from $5M to $250M
- Driving market expansion through organic growth and acquisitions
Ball joins from Instructure, where as President/COO he strengthened their global SaaS model. His prior experience includes leadership roles at Adobe and SAP.
"I’m proud to join 6sense at this pivotal moment," Ball stated. "We’ll shape the future of revenue technology with greater intelligence."
The launch complements 6sense’s Summer 2025 release, featuring:
- Redesigned Revenue Marketing homepage
- Enhanced segmentation/analytics
- Trade Desk integrations for extended ad reach
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