Amazon upgrades Seller Assistant with AI agent for automated business management
Amazon enhances its Seller Assistant AI tool to autonomously handle tasks for third-party sellers, from inventory management to compliance checks.
Image Credits: Amazon
Amazon announced on September 17, 2025, a significant upgrade to its Seller Assistant AI tool, transforming it into an "always-on" agent capable of autonomously managing third-party seller operations.
Key Features:
- Proactive monitoring: Continuously tracks account health, inventory levels, and compliance issues
- Strategic recommendations: Suggests actions for slow-moving inventory (price adjustments, removals)
- Automated compliance: Ensures products meet regulations across all selling regions
- Demand analysis: Prepares intelligent shipment recommendations
"Our agentic AI works seamlessly throughout the selling experience," Amazon stated in its press release. The tool represents Amazon's push into "agent-driven commerce," where AI handles both routine tasks and complex business strategies.
Industry Context:
- Google recently launched a payments protocol for agentic transactions
- Amazon also introduced AI-powered ad creation through conversational prompts
This follows Amazon's rollout of other seller tools including:
- A video generator for ads
- Generative AI for product listing enhancements
The upgraded Seller Assistant will operate 24/7 while maintaining seller control over final decisions.
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About the Author
Michael Rodriguez
AI Technology Journalist
Veteran technology journalist with 12 years of focus on AI industry reporting. Former AI section editor at TechCrunch, now freelance writer contributing in-depth AI industry analysis to renowned media outlets like Wired and The Verge. Has keen insights into AI startups and emerging technology trends.