One Third of US Adults Regularly Use AI Agents for Brand Engagement
33% of US adults now use personal AI agents regularly or frequently to discover or interact with brands, per July 2025 data from Cordial and Dynata.
Key stat: According to July 2025 data from Cordial and Dynata, 33% of US adults now use AI agents either regularly or frequently to discover or interact with brands. This highlights AI's growing role in consumer engagement.
Beyond the Numbers
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AI Delegation Preferences: A February 2025 survey by Auth0 reveals that 38% of consumers are most comfortable delegating language translation to AI agents—far more than personalized shopping recommendations (21%) or decision-making support (17%).
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Post-Purchase AI Use: Salesforce's December 2024 survey found that 71% of consumers prioritize AI agents for faster customer service post-purchase, signaling a shift toward AI-driven support.
What This Means for Marketers
Marketers should:
- Optimize brand visibility within AI ecosystems.
- Provide structured product data and conversational hooks for AI agents.
- Treat AI as the new search bar, prioritizing clear, AI-friendly content.
Related Reports
- A Marketer’s Guide to AI Agents 2025 (EMARKETER subscription required)
- Gen Z Technology and Media Preferences 2025 (EMARKETER subscription required)
AI agents are rapidly becoming a cornerstone of consumer-brand interactions, demanding strategic adaptation from marketers.
About the Author
Michael Rodriguez
AI Technology Journalist
Veteran technology journalist with 12 years of focus on AI industry reporting. Former AI section editor at TechCrunch, now freelance writer contributing in-depth AI industry analysis to renowned media outlets like Wired and The Verge. Has keen insights into AI startups and emerging technology trends.