Adobe Launches AI Agents for Customer Experience Automation
Adobe introduces AI agents powered by its Experience Platform to streamline customer experience orchestration and marketing campaigns.
September 10, 2025 — Adobe has announced the release of AI agents designed to help businesses automate and optimize customer experiences and marketing campaigns. These agents, powered by the Adobe Experience Platform (AEP) Agent Orchestrator, aim to revolutionize how companies manage and customize AI-driven workflows across their ecosystems.
Key Features of Adobe's AI Agents
Adobe's new AI agents are embedded directly into its enterprise applications, including:
- Adobe Real-Time Customer Data Platform
- Adobe Experience Manager
- Adobe Journey Optimizer
- Adobe Customer Journey Analytics
The suite includes specialized agents such as:
- Audience Agent: Helps create and optimize audiences for personalization initiatives.
- Journey Agent: Orchestrates cross-channel customer journeys and campaigns.
- Experimentation Agent: Analyzes performance data to suggest optimizations.
- Data Insights Agent: Streamlines insight derivation from customer signals.
- Site Optimization Agent: Monitors and improves website performance.
- Product Support Agent: Enhances issue resolution with organizational data.
AEP Agent Orchestrator
The AEP Agent Orchestrator includes a reasoning engine that interprets user intent from natural language prompts, dynamically activating relevant agents. This system supports a "human-in-the-loop" approach for refinement and contextually relevant actions.
Future Developments
Adobe plans to launch Experience Platform Agent Composer, a tool for customizing AI agents based on brand guidelines. New developer tools, including an Agent SDK and Agent Registry, will enable the creation of agentic apps for diverse industries.
Strategic Partnerships
Adobe has partnered with leading firms like Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML to expand the functionality and customization of its AI agents.
Buyer's Guide Companies Mentioned
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About the Author
David Chen
AI Startup Analyst
Senior analyst focusing on AI startup ecosystem with 11 years of venture capital and startup analysis experience. Former member of Sequoia Capital AI investment team, now independent analyst writing AI startup and investment analysis articles for Forbes, Harvard Business Review and other publications.