Adobe Launches AI Agents for Customer Experience Automation

September 10, 2025 — Adobe has announced the release of AI agents designed to help businesses automate and optimize customer experiences and marketing campaigns. These agents, powered by the Adobe Experience Platform (AEP) Agent Orchestrator, aim to revolutionize how companies manage and customize AI-driven workflows across their ecosystems.

Key Features of Adobe's AI Agents

Adobe's new AI agents are embedded directly into its enterprise applications, including:

• Adobe Real-Time Customer Data Platform
• Adobe Experience Manager
• Adobe Journey Optimizer
• Adobe Customer Journey Analytics

The suite includes specialized agents such as:

• Audience Agent: Helps create and optimize audiences for personalization initiatives.
• Journey Agent: Orchestrates cross-channel customer journeys and campaigns.
• Experimentation Agent: Analyzes performance data to suggest optimizations.
• Data Insights Agent: Streamlines insight derivation from customer signals.
• Site Optimization Agent: Monitors and improves website performance.
• Product Support Agent: Enhances issue resolution with organizational data.

AEP Agent Orchestrator

The AEP Agent Orchestrator includes a reasoning engine that interprets user intent from natural language prompts, dynamically activating relevant agents. This system supports a "human-in-the-loop" approach for refinement and contextually relevant actions.

Future Developments

Adobe plans to launch Experience Platform Agent Composer, a tool for customizing AI agents based on brand guidelines. New developer tools, including an Agent SDK and Agent Registry, will enable the creation of agentic apps for diverse industries.

Strategic Partnerships

Adobe has partnered with leading firms like Cognizant, Google Cloud, Havas, Medallia, Omnicom, PwC, and VML to expand the functionality and customization of its AI agents.

Buyer's Guide Companies Mentioned

• Adobe Marketing Cloud Enterprise Solutions
• Interactions IVA | Conversational AI Solutions Platform for CX
• Medallia Experience Management Software Platform

Quote: "Our agentic AI innovations are elevating customer experience orchestration by reimagining processes, unlocking productivity for marketing teams and delivering personalized experiences at scale to drive growth," said Anjul Bhambhri, SVP of Engineering for Adobe Experience Cloud.

This release marks Adobe's continued commitment to leveraging AI for enterprise solutions, positioning it as a leader in customer experience automation.