Smart Home Tech for Seniors and AI Marketing in Real Estate
As seniors outnumber children in many U.S. states, demand for aging-in-place technology rises. Meanwhile, RE/MAX launches AI-powered marketing tools for agents.
Welcome back to Tech Pulse — HousingWire's weekly series rounding up the latest in technology news, including tools, integrations, and trends impacting mortgage and real estate.
The New Smart Home Technology Helping Seniors Age in Place
With seniors now outnumbering children in many U.S. states, demand is growing for aging-in-place technology. Dr. Jing Wang, dean of Florida State University’s College of Nursing, highlighted that while wellness-focused tools are advancing, the U.S. remains underprepared for intensive in-home care. Read more.
RE/MAX Introduces AI-Powered Marketing for Agents
RE/MAX has launched Marketing as a Service — an AI-powered platform built with Realforce that automates campaigns, creates listing packages, and delivers real-time performance insights. Affiliates gain no-cost access to flyers, digital ads, social content, and tracking, with lead generation and video tools coming soon. Learn more.
Rocktop’s Cade Thompson on Targeting Inefficiencies in Mortgage Lending
Fannie Mae’s latest survey reveals lenders are prioritizing streamlined business processes in 2025, focusing on efficiency over cost-cutting. Rocktop Technologies’ Cade Thompson told HousingWire that AI-driven automation can reduce errors, speed up underwriting, servicing, and quality control — while empowering staff instead of replacing them. Details here.
Clear Capital Partnership Introduces Automated Property Condition Reports
Clear Capital has teamed up with CAPE Analytics to launch an Automated Property Condition Report for home equity lenders. Using machine learning and geospatial imagery, the tool covers 98% of U.S. homes, streamlining inspections and helping lenders close loans faster while ensuring compliance. More info.
RealReports and Doorify MLS Announce AI-Driven Partnership
RealReports has partnered with Doorify MLS, bringing AI-driven property insights — from zoning and permits to climate risk and liens — to 14,000 agents across North Carolina’s Research Triangle. The platform’s virtual adviser analyzes disclosures, photos, and documents to give subscribers a competitive edge. Read the full story.
Rechat Launches Figma Integration for Real Estate Marketing Teams
Rechat has introduced a direct integration with Figma, enabling brokerage marketing teams to push designs straight into Rechat’s platform for instant campaigns. The update promises faster turnaround, stronger branding, and agent-ready materials in minutes. Explore further.
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About the Author
Dr. Emily Wang
AI Product Strategy Expert
Former Google AI Product Manager with 10 years of experience in AI product development and strategy formulation. Led multiple successful AI products from 0 to 1 development process, now provides product strategy consulting for AI startups while writing AI product analysis articles for various tech media outlets.