Finance Leads AI Adoption with Practical Use Cases
Miranda Nash of Oracle and Scott Likens, PwC Global Chief AI Engineer discuss AI's transformative role in finance and enterprise adoption.
In a recent episode of AI Now with Oracle, Miranda Nash, alongside PwC Global Chief AI Engineer Scott Likens, explored how AI is revolutionizing finance and positioning it as a testing ground for broader enterprise AI adoption. Here are the key insights:
Finance: An Unlikely AI Pioneer
Despite its risk-averse reputation, finance has become a front-runner in AI adoption. Likens highlighted that finance's data-rich environment and compliance demands make it ideal for AI integration. Regulations, often seen as hurdles, have instead accelerated adoption by driving efficiency needs.
PwC has adopted a "client zero" approach, deploying AI innovations internally before offering them to clients. Their "human-in-the-loop" model ensures human oversight in AI systems, particularly in audit and tax workflows, where AI reduces manual tasks like anomaly detection and compliance checks.
AI Agents: Beyond Chatbots
Likens introduced AI agents as digital coworkers capable of reasoning, planning, and automating workflows. These agents, powered by generative AI, can read regulations, suggest controls, and monitor compliance, significantly enhancing risk management.
Sustainability and Innovation
While AI's energy demands are a concern, Likens remains optimistic, citing advancements in chip efficiency and greener data centers. He emphasized the importance of sustainable AI use and its potential to drive green energy innovation.
The Case for Acting Now
Likens warned that "waiting is not a great strategy" for AI adoption. Early adopters are already seeing tangible benefits, such as faster product development and market entry. He advocated for a portfolio approach, balancing quick wins (efficiency gains) with bold moonshots (process reimagination).
Governance as a Catalyst
Contrary to fears, governance can fuel innovation if designed into systems from the start. Likens praised "trust by design" and highlighted companies with AI innovation councils as examples of proactive governance.
Key Takeaways
- Finance’s data and compliance needs make it a natural fit for AI.
- AI agents are transforming workflows beyond traditional chatbots.
- Early adoption yields competitive advantages.
- Governance can be a launchpad for innovation, not a barrier.
For more insights, watch the full discussion in the AI Now with Oracle video series.
Disclaimer: The preceding is intended to outline general product direction. It is for informational purposes only and not a commitment to deliver any material, code, or functionality.
Related News
AI Customer Service Agents Surge 22X in Adoption Since January
Salesforce reports a 2,199% growth in AI agent use for customer service, with 94% of customers preferring AI interactions.
AI Agents To Reshape Digital Marketing By 2030
Exploring how AI agents will drive brand investments toward OOH, voice, and bot-optimized content ecosystems
About the Author

Alex Thompson
AI Technology Editor
Senior technology editor specializing in AI and machine learning content creation for 8 years. Former technical editor at AI Magazine, now provides technical documentation and content strategy services for multiple AI companies. Excels at transforming complex AI technical concepts into accessible content.