Building AI Agent Strategies Insights from Colgate and Mondelez
Artificial intelligence is transforming the consumer goods sector with AI agents enhancing customer experiences and operational efficiency.
Artificial intelligence (AI) has triggered a seismic shift in the consumer goods sector, with AI agents poised to revolutionize customer experiences and streamline operations. According to Gartner, by 2027, 50% of business decisions will be either augmented or automated by AI agents.
Colgate-Palmolive's Early Adoption
Colgate-Palmolive was among the early adopters, launching a platform in 2023 to empower employees to create Gen AI agents—referred to internally as "assistants."
"This was a risk-based judgment," says Kli Pappas, Senior Director of Global Predictive Analytics and Global Head of AI at Colgate-Palmolive. "People were going to use the tools anyway."
Key Takeaways
- AI agents are enhancing customer experiences and saving time through automation.
- Operational efficiency and strategic decision-making are being transformed.
- Early adopters like Colgate-Palmolive are setting the benchmark for AI integration.
For more insights, visit Colgate-Palmolive.
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About the Author
Alex Thompson
AI Technology Editor
Senior technology editor specializing in AI and machine learning content creation for 8 years. Former technical editor at AI Magazine, now provides technical documentation and content strategy services for multiple AI companies. Excels at transforming complex AI technical concepts into accessible content.