NICE to Acquire Cognigy in $955M Deal to Boost AI Customer Experience
NICE announces a definitive agreement to acquire Cognigy, a leader in conversational AI, for approximately $955 million, enhancing its AI-powered customer experience platform.
NICE (NASDAQ: NICE), a global leader in AI-powered customer experience, has entered into a definitive agreement to acquire Cognigy, a market leader in conversational and agentic AI, for approximately $955 million. The acquisition aims to combine NICE's CXone Mpower platform with Cognigy's advanced AI capabilities, accelerating the adoption of AI-first customer service delivery.
Key Highlights
- Strategic Move: The acquisition fast-tracks NICE's AI innovation agenda, setting a new standard for customer experience in the AI era.
- Cognigy.AI Platform: Cognigy's flagship platform enables enterprises to deploy AI agents that deliver human-like service in over 100 languages across any channel.
- Customer Base: Cognigy serves top-tier brands like Mercedes-Benz, Nestlé, and Lufthansa Group, with an expected 80% ARR growth in 2026.
Leadership Perspectives
- Scott Russell, CEO of NICE: "This is a landmark moment for NICE... Together, we are significantly advancing the future of AI-first customer experience."
- Philipp Heltewig, CEO of Cognigy: "NICE’s global reach and expertise will accelerate our growth and enhance the value we bring to customers."
Transaction Details
- Valuation: $955 million, including a $50 million time-bound holdback.
- Financing: Funded with cash on hand.
- Expected Closing: Q4 2025, pending regulatory approvals.
Conference Call
NICE management will host a conference call on July 28, 2025, at 8:30 AM ET. Register here.
Advisors
- Jefferies LLC: Exclusive financial advisor to NICE.
- Qatalyst Partners: Exclusive financial advisor to Cognigy.
About the Companies
- NICE: Trusted by organizations in 150+ countries, NICE’s platforms automate engagements into proactive, intelligent actions.
- Cognigy: Over 1,000 brands worldwide use Cognigy’s AI Agents to redefine customer experiences.
For more details, visit Businesswire.
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About the Author
Dr. Lisa Kim
AI Ethics Researcher
Leading expert in AI ethics and responsible AI development with 13 years of research experience. Former member of Microsoft AI Ethics Committee, now provides consulting for multiple international AI governance organizations. Regularly contributes AI ethics articles to top-tier journals like Nature and Science.