The Rise of the AI Agent Economy and Its Impact

By Tom Chavez and Adrien Le Gouvello

The A2A economy is no longer a futuristic concept—it's a present reality. Today, 70% of U.S. stock trades are executed by algorithms, and digital advertising systems make billions of autonomous decisions daily. These examples signal the early arrival of the Agent-to-Agent (A2A) economy, where AI-powered software agents transact, negotiate, and collaborate with minimal human intervention.

What Is the A2A Economy?

In the A2A model, AI agents—autonomous systems capable of decision-making—interact directly with one another. These agents can perform tasks, negotiate terms, and settle transactions independently. For instance, a retail brand's AI agent could adjust ad spend across platforms in real time, or a procurement agent could source materials by negotiating with supplier agents.

A Familiar Pattern: Disruption Before Productivity

The rise of A2A mirrors historical shifts tied to General Purpose Technologies (GPTs), such as electricity or the internet. Economists like Erik Brynjolfsson and Paul Krugman note that GPTs often cause disruption before measurable productivity gains. AI is following this arc, with foundational technologies like Siri and Watson now scaling into autonomous agents.

A New Kind of Marketplace

AI agent marketplaces are emerging, where developers publish agents for tasks like data analysis, content generation, or marketing automation. These platforms democratize access to enterprise-grade capabilities, allowing small businesses to compete with larger players. Major tech platforms like AWS and Microsoft are developing agent marketplaces, alongside startups innovating in content creation and sales operations.

The Open-Source Acceleration

Open-source frameworks like AutoGPT, BabyAGI, and LangChain are accelerating A2A adoption. These tools simplify deploying autonomous systems, enabling businesses to chain tasks using large language models. Agents can now research, draft, summarize, and even take actions like sending emails or calling APIs.

What Leaders Should Focus On Now

Business leaders should:

• Start with the problem: Let inefficiencies guide AI adoption, not novelty.
• Think holistically: Foster a culture of testing and iteration.
• Integrate incrementally: Automate low-risk workflows first.
• Prioritize governance: Ensure AI tools comply with privacy and organizational standards.

A2A and the Future of Work

As AI agents handle more tasks, human roles will shift from coordination to orchestration. Professionals will focus on creativity, judgment, and collaboration while agents manage transactions. The A2A economy doesn’t replace people—it redefines their roles.

Final Thought

The A2A economy is unfolding rapidly, as seen in algorithmic trading and programmatic advertising. Organizations that prepare now will thrive in a world where business deals may involve no humans—just two agents that know what to do.

Tom Chavez is a serial tech entrepreneur and Co-Founder of super{set}. Adrien Le Gouvello is a Partner at super{set} AI Advisors.