Samsung Explores OpenAI and Perplexity AI for Galaxy S26 AI Integration

July 24, 2025 at 8:30 PM EDT

Photographer: SeongJoon Cho/Bloomberg

Samsung Electronics Co. is in active talks with OpenAI Inc. and Perplexity AI Inc. to integrate a broader range of AI services into its upcoming Galaxy S26 smartphone line, according to Choi Won-Joon, president and chief operating officer of Samsung's mobile division. This move aims to diversify AI offerings beyond Alphabet Inc.'s Gemini, which currently dominates the Android ecosystem.

Key Highlights:

• Diversification Strategy: Samsung seeks to reduce reliance on Google's Gemini by partnering with multiple AI providers, including OpenAI and Perplexity AI.
• Galaxy S26 Focus: The initiative is part of Samsung's push to differentiate its flagship devices in a competitive market.
• Industry Trend: Android manufacturers are increasingly exploring alternative AI models to enhance user experiences and avoid monopolistic dependencies.

Why It Matters:

Samsung's strategy reflects a growing trend among tech giants to offer customizable AI experiences. By integrating multiple AI agents, the company aims to provide users with more tailored and versatile functionalities, potentially setting a new standard for mobile AI ecosystems.

For more details, visit Bloomberg.