Rechat unveils AI assistant Lucy to boost real estate agent productivity

Real estate technology firm Rechat has officially launched Lucy, an artificial intelligence-powered agent assistant designed to streamline daily workflows for brokerages and real estate professionals. The tool is now available for iPhone and Android devices as part of Rechat’s broader AI-integrated platform, which has been in beta testing since 2023.

Key Features of Lucy

• Embedded Digital Assistant: Lucy functions as a fully embedded digital assistant, supporting agents with client communications, transaction management, and marketing efforts. It integrates directly with contacts, listing data, deal pipelines, and brand materials.
• AI Marketing Center: Lucy powers Rechat’s AI Marketing Center, enabling agents to create social media posts, email campaigns, comparative market analyses, property descriptions, and listing websites with minimal manual input.
• Transaction Management: The AI assistant reads and interprets real estate forms, providing context-sensitive guidance to reduce errors and streamline deal progression.

Executive Insights

Shayan Hamidi, founder and CEO of Rechat, emphasized Lucy’s efficiency: “Lucy brings everything together; MLS data, brand guidelines, agent preferences and delivers real results: marketing, websites, presentations, and proactive campaigns. What used to take days now happens in seconds.”

Emil Sedgh, Rechat’s chief technology officer, added: “Lucy is giving each agent an extremely tech-savvy assistant available to them 24/7. This will help boost productivity for agents and allow their admins and support more time to focus on other areas of their business.”

Adoption and Impact

According to Rechat, Lucy saw a 114% increase in usage from May to June 2025. The AI assistant is already integrated with agents’ CRM data, market reports, and brokerage documentation, providing comprehensive support within daily workflows.

Audie Chamberlain, head of strategic growth and communications at Rechat, stated: “AI has been promising to change real estate for years, and Lucy is delivering on that promise. This is what brokers and agents have been waiting for: a proactive, voice-powered, task-completing AI Agent that actually delivers — creating for you, not just responding to you.”

Client Success Stories

Rechat’s client base includes brokerages such as Aperture, Nest Realty, and Michael Saunders & Co. These firms have reported CRM adoption rates of over 75% and platform satisfaction above 95%, with Lucy playing a central role in these results.

Why It Matters

Lucy represents a significant leap in AI-driven productivity tools for the real estate industry, offering tangible benefits in efficiency, accuracy, and marketing capabilities. Its rapid adoption and high satisfaction rates underscore its potential to transform how agents and brokerages operate.