AI Reshapes GTM Strategies for Late-Stage Startups at TechCrunch Disrupt 2025

Published: July 22, 2025, 7:30 AM PDT

AI is no longer just disrupting products—it's fundamentally changing how companies sell, scale, and succeed. At TechCrunch Disrupt 2025, happening October 27-29 in San Francisco, a panel of industry leaders will explore how late-stage startups are adapting their go-to-market (GTM) strategies to stay competitive in the AI era.

Why This Session Matters

For startups scaling their operations, integrating AI into GTM strategies is no longer optional. This session will cut through the hype, offering practical insights into how AI is transforming sales, marketing, and customer success. Attendees will learn what works, what doesn’t, and how to implement AI without losing focus.

Featured Speakers

• Nirav Tolia: CEO of Nextdoor and seasoned entrepreneur, bringing expertise in community-driven platforms.
• Jane Alexander: Partner at CapitalG, with over 15 years of experience in scaling GTM teams.
• Vanessa Larco: Co-founder of Premise and former NEA partner, offering insights into efficient growth strategies.

Event Details

TechCrunch Disrupt 2025 will host over 200 sessions, attracting 10,000+ startup and VC leaders. Register now to secure your spot and save up to $675 before July discounts end.

Image Credits: Slava Blazer Photography / Getty Images