Smartclip Launches AI Agent Platform Sidekicks for Media Workflows

German ad tech firm smartclip, a subsidiary of RTL Group, has launched Sidekicks, an agentic AI platform designed to embed media intelligence into clients' workflows. The platform aims to streamline the digital advertising process while maintaining the security of proprietary business data.

Key Features of Sidekicks

• Developed in collaboration with Realytics, another smartclip subsidiary, Sidekicks combines deep media intelligence with workflow automation.
• The AI agents assist throughout the digital ad process, offering operational efficiency for media professionals.
• Focuses on real-world applications in complex business environments, addressing the challenges of integrating generative AI.

Executive Insights

• Thomas Servatius, Co-CEO of smartclip, highlighted the complexity of deploying AI in business settings: "While using GenAI for general purposes is intuitive, achieving reliable outcomes in complex environments is challenging."
• Guillaume Belmas, CEO of Realytics, emphasized the platform's practical benefits: "By embedding intelligence into workflows, we help teams operate faster and with greater confidence in an increasingly fragmented media landscape."

Availability and Future Plans

• Sidekicks will initially be available to smartclip and Realytics clients, with plans to expand access across the media industry.
• The platform is positioned as a tool to enhance operational efficiency and decision-making for media professionals.

Company Background

• smartclip is the ad tech arm of RTL Group, specializing in proprietary solutions for broadcasters and publishers.
• Headquartered in Hamburg, the company has offices in Berlin, Munich, Düsseldorf, Cologne, Gütersloh, Amsterdam, and Paris.

External Links

• smartclip.tv
• get-sidekicks.ai
• Realytics.io