4 Key Strategies for Enterprises to Lead in AI Adoption
Discover how enterprises can leverage AI to gain a competitive edge by focusing on high-value use cases, deploying intelligent agents, embedding AI into workflows, and fostering interoperable ecosystems.
AI is transforming industries, but many enterprises struggle to cut through the hype and implement meaningful solutions. In a recent conversation at The Six Five Summit: AI Unleashed 2025, Brenda Bown, Chief Marketing Officer for SAP Enterprise AI Business, outlined four key strategies for enterprises to become AI front-runners.
1. Prioritize High-Value Use Cases
Enterprises should focus on areas where AI can deliver fast, measurable value, such as finance, HR, supply chain, and customer experience. Instead of traditional "proof of concept" projects, adopt "proofs of value"—a term coined by Philippe Lalumiere of Cirque du Soleil—to quickly demonstrate AI's impact.
2. Deploy Intelligent Agents
AI front-runners use autonomous agents to handle complex, multi-step processes. SAP's expanded network of Joule Agents enables cross-department collaboration, while Joule Studio allows businesses to build custom agents tailored to their needs.
3. Embed AI into Daily Workflows
Seamless integration is critical. SAP's Joule AI interface, now with an enhanced action bar, proactively suggests actions across SAP and third-party tools like ServiceNow and Microsoft Copilot, reducing friction for users.
4. Foster an Interoperable Ecosystem
AI tools must work across systems. SAP has partnered with Microsoft Copilot, Mistral AI, and Perplexity to create an open ecosystem that combines multiple AI capabilities.
For enterprises ready to lead, Bown recommends watching the full Six Five Summit conversation, exploring , and learning about .
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About the Author
Dr. Emily Wang
AI Product Strategy Expert
Former Google AI Product Manager with 10 years of experience in AI product development and strategy formulation. Led multiple successful AI products from 0 to 1 development process, now provides product strategy consulting for AI startups while writing AI product analysis articles for various tech media outlets.