How Intuit and Amex are leading the agentic AI revolution
Intuit and American Express share insights on deploying autonomous AI agents to enhance customer experiences and streamline operations.
(L-R) Ashok Srivastava (Intuit), Hillary Packer (Amex), and Matt Marshall (VentureBeat) at VB Transform 2025. Photo: Michael O'Donnell Photography
From Chatbots to Autonomous Agents
At VB Transform 2025, financial leaders revealed how they're moving beyond basic AI assistants to deploy intelligent agents that complete complex tasks:
- Intuit's GenOS platform powers tax-filing agents that help users complete returns 12% faster, with nearly half finishing in under an hour
- Amex's 'brains' framework enforces compliance through modular governance layers that agents must consult before taking action
Architectural Innovations
Both companies developed specialized infrastructure to enable safe, scalable agent deployment:
- Intuit's GenRuntime acts as an "AI CPU" that processes data, makes decisions, and executes actions
- Amex's enablement layer provides centralized controls while allowing rapid experimentation
"You have to be able to measure it. That's where GenOS comes in—there's a built-in capability that lets us instrument AI applications" — Ashok Srivastava, Intuit
Key Implementation Lessons
- Prioritize speed over perfection: "Don't wait for a bake-off," advises Amex's Packer
- Embed measurement from day one: Track cost, latency, accuracy, and business impact
- Build trust through transparency: Ensure users understand and consent to agent actions
Watch the full VB Transform session
The Future of Enterprise AI
These implementations signal a shift from AI as a tool to AI as an autonomous workforce. Companies that master agentic platforms—with robust governance and measurable ROI—will gain significant competitive advantage.
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About the Author

David Chen
AI Startup Analyst
Senior analyst focusing on AI startup ecosystem with 11 years of venture capital and startup analysis experience. Former member of Sequoia Capital AI investment team, now independent analyst writing AI startup and investment analysis articles for Forbes, Harvard Business Review and other publications.