How Intuit and Amex are leading the agentic AI revolution

(L-R) Ashok Srivastava (Intuit), Hillary Packer (Amex), and Matt Marshall (VentureBeat) at VB Transform 2025. Photo: Michael O'Donnell Photography

From Chatbots to Autonomous Agents

At VB Transform 2025, financial leaders revealed how they're moving beyond basic AI assistants to deploy intelligent agents that complete complex tasks:

• Intuit's GenOS platform powers tax-filing agents that help users complete returns 12% faster, with nearly half finishing in under an hour
• Amex's 'brains' framework enforces compliance through modular governance layers that agents must consult before taking action

Architectural Innovations

Both companies developed specialized infrastructure to enable safe, scalable agent deployment:

• Intuit's GenRuntime acts as an "AI CPU" that processes data, makes decisions, and executes actions
• Amex's enablement layer provides centralized controls while allowing rapid experimentation

"You have to be able to measure it. That's where GenOS comes in—there's a built-in capability that lets us instrument AI applications" — Ashok Srivastava, Intuit

Key Implementation Lessons

1. Prioritize speed over perfection: "Don't wait for a bake-off," advises Amex's Packer
2. Embed measurement from day one: Track cost, latency, accuracy, and business impact
3. Build trust through transparency: Ensure users understand and consent to agent actions

Watch the full VB Transform session

The Future of Enterprise AI

These implementations signal a shift from AI as a tool to AI as an autonomous workforce. Companies that master agentic platforms—with robust governance and measurable ROI—will gain significant competitive advantage.

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