AI Agents Set to Revolutionize Business Operations Soon
Elena Gil Lizasoain, Director of AI and Data at Telefónica Tech, shares insights on how AI, IoT, and cybersecurity will transform businesses and society.
Elena Gil Lizasoain, Director of Artificial Intelligence and Data at Telefónica Tech, discusses the profound impact of AI, IoT, and cybersecurity on businesses and society in a recent interview.
A Career Shaped by Digital Transformation
With 25 years at Telefónica, Lizasoain has worked in Spain, the U.S., and Brazil, witnessing the telecom sector's evolution. She now leads AI and Data initiatives at Telefónica Tech, helping businesses optimize operations through advanced data and AI solutions.
The Evolution of Big Data, AI, and IoT
Lizasoain describes the maturity of these technologies as "exciting and challenging." They now serve as foundational pillars for digital transformation, often integrated with Cloud, Blockchain, and Cybersecurity to enable real-time data analysis and secure operations.
The Future of Business and Society
- Generative AI has rapidly advanced, creating near-human-quality content.
- AI agents will automate workflows in marketing, finance, and customer service, boosting productivity.
- IoT and AI enhance daily life through personalized experiences and efficient urban management.
- Healthcare benefits from faster diagnoses, remote monitoring, and personalized treatments.
Room for Improvement and Challenges
- Collaborative AI networks will automate workflows comprehensively.
- Quantum computing will solve complex problems in healthcare, logistics, and finance.
- Challenges include system integration, talent shortages, resistance to change, and ethical concerns.
A Nomination for Excellence
Lizasoain nominates Diego Colchero, Director of Legal Affairs at Telefónica Tech, for his outstanding contributions and leadership.
Telefónica Tech continues to pioneer AI solutions, preparing for quantum computing and other future advancements.
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About the Author

Dr. Lisa Kim
AI Ethics Researcher
Leading expert in AI ethics and responsible AI development with 13 years of research experience. Former member of Microsoft AI Ethics Committee, now provides consulting for multiple international AI governance organizations. Regularly contributes AI ethics articles to top-tier journals like Nature and Science.