Indian consumers trust AI more but prefer human interaction report shows

• Key Findings from Okta's 2025 Customer Identity Trends Report

  • Indian consumers are twice as likely as global counterparts to share personal information with company AI agents
  • 67% of Indians trust companies with personal data (vs 50% global average)
  • 81% express concern about identity fraud (highest among 9 surveyed countries)

• Sector-Specific Trust Levels

  • Banking: 79%
  • Tech companies: 73%
  • Government agencies: 70%
  • Online retailers: 69%

• AI Adoption vs Human Preference

  • 64% willing to share health data with AI (vs 32% globally)
  • 49% comfortable sharing financial info with AI (vs 27% globally)
  • 76% still prefer human representatives for better understanding
  • 76% worry about AI's impact on digital identities

• Authentication Trends

  • 82% find passwords most convenient despite security risks
  • 1 in 5 Indians reuse same password across all accounts
  • Biometric adoption growing: 55% use fingerprint recognition, 35% use Face ID

• Digital Engagement

  • Over 30% of Indians log into 10+ personal accounts monthly
  • 54% want clearer privacy/ethics guidelines for AI
  • 49% seek more transparency in AI decision-making

"From virtual assistants to automated decisions, people interact with AI every day," said Shakeel Khan of Okta India. "That trust begins with identity."

Published: July 02, 2025