Indian consumers trust AI more but prefer human interaction report shows
Indian consumers are more likely to share personal data with AI agents than global averages but still prefer human interaction for better understanding according to a new report
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Key Findings from Okta's 2025 Customer Identity Trends Report
- Indian consumers are twice as likely as global counterparts to share personal information with company AI agents
- 67% of Indians trust companies with personal data (vs 50% global average)
- 81% express concern about identity fraud (highest among 9 surveyed countries)
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Sector-Specific Trust Levels
- Banking: 79%
- Tech companies: 73%
- Government agencies: 70%
- Online retailers: 69%
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AI Adoption vs Human Preference
- 64% willing to share health data with AI (vs 32% globally)
- 49% comfortable sharing financial info with AI (vs 27% globally)
- 76% still prefer human representatives for better understanding
- 76% worry about AI's impact on digital identities
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Authentication Trends
- 82% find passwords most convenient despite security risks
- 1 in 5 Indians reuse same password across all accounts
- Biometric adoption growing: 55% use fingerprint recognition, 35% use Face ID
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Digital Engagement
- Over 30% of Indians log into 10+ personal accounts monthly
- 54% want clearer privacy/ethics guidelines for AI
- 49% seek more transparency in AI decision-making
"From virtual assistants to automated decisions, people interact with AI every day," said Shakeel Khan of Okta India. "That trust begins with identity."
Published: July 02, 2025
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About the Author
David Chen
AI Startup Analyst
Senior analyst focusing on AI startup ecosystem with 11 years of venture capital and startup analysis experience. Former member of Sequoia Capital AI investment team, now independent analyst writing AI startup and investment analysis articles for Forbes, Harvard Business Review and other publications.