Saifr Introduces AI Compliance Agent for Insurance Marketing

Saifr®, a leading AI technology company incubated within Fidelity Labs, has introduced new AI capabilities designed to assist insurance companies in managing compliance with advertising regulations for life insurance and annuity products.

Key Features of the AI Agent

• Regulatory Alerts: Based on model laws from the National Association of Insurance Commissioners (NAIC), with plans to expand to state-level regulations.
• Contextual Analysis: Processes full documents to flag potential issues like phrasing, misrepresentations, disclosures, and performance reporting.
• Human-in-the-Loop: Prioritizes human feedback, providing explanations and recommendations while keeping subject matter experts in control.

Benefits for Insurance Companies

• Efficiency: Reduces manual review time and promotes consistency across compliance reviews.
• Collaboration: Marketing teams can perform first-pass reviews, while compliance teams use the agent to catch low-level risks.
• Risk Management: Helps mitigate regulatory and reputational risks with intelligent suggestions.

Availability

The AI agent will be accessible via:

• API
• Add-ins
• SaifrReview®, Saifr's intelligent workflow tool.

Industry Impact

Vall Herard, CEO of Saifr, emphasized the tool's potential to transform compliance workflows: "Saifr's expanded AI capabilities empower teams to focus on higher-value projects while efficiently managing risk."

About Saifr and Fidelity Labs

• Saifr: A Fidelity Labs-incubated company specializing in AI-driven compliance solutions for financial services. Learn more at https://saifr.ai.
• Fidelity Labs: Fidelity Investments' innovation incubator, driving growth through new technologies. Visit https://labs.fidelity.com.

Note: Saifr's tools are not intended to replace legal or compliance functions but to enhance existing processes.

Media Contact: PANBlast for Saifr, [email protected]