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Amazon's AI-powered Alexa+ reaches over one million users in early access

June 23, 2025•Sarah Perez•Original Link•2 minutes
ArtificialIntelligence
SmartHome
Amazon

Alexa+, Amazon's generative AI-powered digital assistant, is now available to over a million users during its early access phase. The service will be free for Prime members and cost $19.99 per month for non-Prime users after launch.

Amazon's upgraded digital assistant, Alexa+, powered by generative AI, has now reached over a million users during its early access phase. The service, first announced in February 2025, is not yet publicly available but has been rolling out invites to users who signed up for the waitlist.

Image Credits: Amazon

Key Features of Alexa+

  • Natural Language Interactions: Users can phrase requests conversationally (e.g., "It's too cold in here" to adjust a smart thermostat).
  • Personalized Experience: Remembers preferences like favorite songs, recipes, and routines.
  • Generative AI Capabilities: Can summarize emails, create bedtime stories, generate quizzes, and provide smart home activity summaries.
  • Action-Oriented Tasks: Books reservations, buys tickets, and notifies users about sales via partners like OpenTable, Ticketmaster, and Uber Eats.

Pricing and Availability

  • Early Access: Free for invited users.
  • Post-Launch: Free for Amazon Prime members, $19.99/month for non-Prime users.
  • Device Compatibility: Initially available on Echo Show 8, 10, 15, and 21 in the U.S., with plans to expand to Fire TV and Fire tablets.

User Feedback

Early adopters report mixed reactions:

  • Some praise its advancements over competitors like Siri.
  • Others note it’s still "rough around the edges," per early reviews.

Amazon's AI Ambitions

Alexa+ marks Amazon’s push to monetize its voice assistant after years of losses. The company aims to compete with modern AI services like ChatGPT, which made Alexa feel "clunky" by comparison.

Image Credits: Amazon

Current Status

  • 90% of announced features have shipped.
  • Growth from 100,000 users in May 2025 to over a million highlights rapid adoption.

For more details, visit Amazon’s official announcement.

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Claudionor Coelho Jr, Chief AI Officer at Zscaler, discusses AI's rapid evolution, cybersecurity challenges, and combining rule-based reasoning with generative models for enterprise transformation.

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Human-AI collaboration boosts customer support satisfaction

AI enhances customer support when used as a tool for human agents, acting as a sixth sense or angel on the shoulder, according to Verizon Business study.

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About the Author

Dr. Sarah Chen

Dr. Sarah Chen

AI Research Expert

A seasoned AI expert with 15 years of research experience, formerly worked at Stanford AI Lab for 8 years, specializing in machine learning and natural language processing. Currently serves as technical advisor for multiple AI companies and regularly contributes AI technology analysis articles to authoritative media like MIT Technology Review.

Expertise

Machine Learning
Natural Language Processing
Deep Learning
AI Ethics
Experience
15 years
Publications
120+
Credentials
3
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