How to identify AI washing in vendor marketing
This week's Smart Answers covers AI washing, Windows 10 support, and IT/OT convergence in digital transformation for CIO, Computerworld, CSO, InfoWorld, and Network World readers.
Understanding AI Washing
This week, CIO explored the rising trend of Agentic AI and AI agents, clarifying the differences between the two in this article. While these technologies can collaborate, CIOs must discern the distinction to avoid falling prey to vendor hype—commonly referred to as AI washing.
What is AI Washing?
AI washing occurs when vendors misrepresent basic automation or traditional algorithms as fully autonomous AI agents. These so-called "agents" lack true independent decision-making capabilities and cannot reason through multiple steps or act autonomously.
- Key red flags:
- Overstated claims of "fully autonomous" systems
- Lack of transparency in how AI is implemented
- Vendors unable to explain the reasoning behind AI-driven decisions
Smart Answers: Your AI-Powered Guide
Smart Answers, an AI-based chatbot, helps users navigate complex topics by providing curated insights. Despite its AI foundation, it acknowledges its limitations—unlike vendors engaging in AI washing.
This Week’s Top Questions
- How to spot AI washing?
- Look for vendors who can demonstrate actual AI reasoning, not just automation.
- What happens when Windows 10 loses support?
- Security risks increase, and organizations must migrate to newer systems.
- How does IT/OT convergence drive digital transformation?
- Merging IT and operational technology streamlines processes and enhances efficiency.
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Tags: #AIwashing #AgenticAI #DigitalTransformation
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About the Author
Dr. Lisa Kim
AI Ethics Researcher
Leading expert in AI ethics and responsible AI development with 13 years of research experience. Former member of Microsoft AI Ethics Committee, now provides consulting for multiple international AI governance organizations. Regularly contributes AI ethics articles to top-tier journals like Nature and Science.