Automation 2.0 How AI Transforms Business Processes
Jan Bosch explores the challenges and enablers of Automation 2.0 where AI automates complex business steps previously impossible without modern AI agents or LLMs
By Jan Bosch, research center director, professor, consultant, and angel investor in startups.
The Rise of Automation 2.0
In the era of Automation 2.0, businesses are leveraging AI agents and LLMs to automate complex steps in processes that were previously impossible to handle without human intervention. Examples include:
- HR: Candidate selection and prioritization based on CVs and application letters.
- Finance: Transaction classification.
- Product Planning: AI-assisted decision-making.
While not all tasks are fully automated, AI can reduce human effort by an order of magnitude.
Key Challenges
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Implicit Processes: Many companies lack explicit process models, relying on ambiguous, context-dependent steps that only humans can navigate. For AI integration, clear, detailed process models are essential.
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Integration Complexity: AI systems must interface with CRM solutions, databases, and other tools, often lacking APIs or clear data semantics. This requires significant technical effort.
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Validation and Trust: Defining what constitutes a "good" AI output is tricky, especially in regulated industries where human oversight is critical. Cultural resistance to AI-driven decisions remains a hurdle.
Enablers for Success
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Tool Integration: Companies must invest in richer APIs and tools like OpenAI’s function calling, Microsoft Copilot, and Langchain to streamline AI-system interactions.
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Retrieval-Augmented Generation (RAG): Providing domain-specific context to LLMs improves output quality. This requires robust data pipelines and clear data semantics.
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Human-in-the-Loop: In high-stakes scenarios, human oversight builds trust. Two patterns emerge:
- Human as Operator, AI as Supervisor: Validates results where two humans were previously needed.
- AI as Operator, Human as Supervisor: Enables continuous feedback for model improvement.
Conclusion
Automation 2.0 marks a shift where AI tackles previously unautomatable tasks. Companies must address process clarity, integration, and validation while leveraging APIs, RAG, and human oversight to succeed. As Tom Preston-Werner aptly put it: "We’re either the ones who create the automation or we’re getting automated."
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About the Author

David Chen
AI Startup Analyst
Senior analyst focusing on AI startup ecosystem with 11 years of venture capital and startup analysis experience. Former member of Sequoia Capital AI investment team, now independent analyst writing AI startup and investment analysis articles for Forbes, Harvard Business Review and other publications.