LogoAgentHunter
  • Submit
  • Industries
  • Categories
  • Agency
Logo
LogoAgentHunter

Discover, Compare, and Leverage the Best AI Agents

Featured On

Featured on yo.directory
yo.directory
Featured on yo.directory
Featured on Startup Fame
Startup Fame
Featured on Startup Fame
AIStage
Listed on AIStage
Sprunkid
Featured on Sprunkid
Featured on Twelve Tools
Twelve Tools
Featured on Twelve Tools
Listed on Turbo0
Turbo0
Listed on Turbo0
Featured on Product Hunt
Product Hunt
Featured on Product Hunt
Game Sprunki
Featured on Game Sprunki
AI Toolz Dir
Featured on AI Toolz Dir
Featured on Microlaunch
Microlaunch
Featured on Microlaunch
Featured on Fazier
Fazier
Featured on Fazier
Featured on Techbase Directory
Techbase Directory
Featured on Techbase Directory
backlinkdirs
Featured on Backlink Dirs
Featured on SideProjectors
SideProjectors
Featured on SideProjectors
Submit AI Tools
Featured on Submit AI Tools
AI Hunt
Featured on AI Hunt
Featured on Dang.ai
Dang.ai
Featured on Dang.ai
Featured on AI Finder
AI Finder
Featured on AI Finder
Featured on LaunchIgniter
LaunchIgniter
Featured on LaunchIgniter
Imglab
Featured on Imglab
AI138
Featured on AI138
600.tools
Featured on 600.tools
Featured Tool
Featured on Featured Tool
Dirs.cc
Featured on Dirs.cc
Ant Directory
Featured on Ant Directory
Featured on MagicBox.tools
MagicBox.tools
Featured on MagicBox.tools
Featured on Code.market
Code.market
Featured on Code.market
Featured on LaunchBoard
LaunchBoard
Featured on LaunchBoard
Genify
Featured on Genify
Copyright © 2025 All Rights Reserved.
Product
  • AI Agents Directory
  • AI Agent Glossary
  • Industries
  • Categories
Resources
  • AI Agentic Workflows
  • Blog
  • News
  • Submit
  • Coummunity
  • Ebooks
Company
  • About Us
  • Privacy Policy
  • Terms of Service
  • Sitemap
Friend Links
  • AI Music API
  • ImaginePro AI
  • Dog Names
  • Readdit Analytics
Back to News List

How AI and first-party data are transforming marketing strategies

June 22, 2025•177,210 followers•Original Link•2 minutes
Marketing
AI
Salesforce

Salesforce Marketing Cloud CMO Bobby Jania discusses how AI, first-party data, and cross-channel orchestration are shaping customer experiences and helping brands move faster and smarter.

By CNBC-TV18

In a rapidly evolving digital landscape, marketers are leveraging AI, first-party data, and cross-channel orchestration to stay ahead. Bobby Jania, CMO of Salesforce Marketing Cloud, shared insights on how these technologies are transforming customer experiences during a conversation with Shibani Gharat.

The Rise of Agentic AI in Marketing

Jania highlighted the shift from reactive marketing automation to proactive agentic AI, where AI agents can autonomously optimize campaigns and alert marketers to potential issues.

"Imagine an AI agent analyzing your paid media campaigns hourly, identifying problems, and suggesting solutions—just like an employee would," Jania explained.

Guardrails for Brand Safety

To ensure AI aligns with brand voice and compliance, Salesforce employs a reasoning engine with predefined topics and actions. For example, if a user asks an AI agent for a cookie recipe, it will respond with a polite refusal, staying within its designated scope.

"We give our customers total control over what AI can and can’t do," Jania said.

Personalization Through Data

Salesforce’s strength lies in its ability to harness first-party data, enabling hyper-personalized messaging. By analyzing past purchases, browsing behavior, and customer service interactions, AI can tailor communications with the right tone—whether empathetic or enthusiastic.

Marketing Excellence in the AI Era

The COVID-19 pandemic underscored the need for agility in marketing. Jania emphasized that agentic AI accelerates responsiveness, allowing brands to act swiftly in critical moments.

"During wildfires in the U.S., healthcare companies used AI to quickly segment and reach asthma patients with safety tips—something that would’ve taken weeks manually," he noted.

Key Takeaways:

  • AI agents are making marketing more proactive and autonomous.
  • First-party data enables deeper personalization and relevance.
  • Prompt-based tools (like Salesforce’s Prompt Builder) streamline campaign creation.
  • Speed and agility are critical in today’s marketing landscape.

For more insights, visit Salesforce or follow CNBC-TV18.

Related News

August 18, 2025•Kaydence Shum

Lenovo Wins Frost Sullivan 2025 Asia-Pacific AI Services Leadership Award

Lenovo earns Frost Sullivan's 2025 Asia-Pacific AI Services Customer Value Leadership Recognition for its value-driven innovation and real-world AI impact.

AI
Lenovo
Asia-Pacific
August 18, 2025•Unknown

Baidu Wenku GenFlow 2.0 Revolutionizes AI Agents with Multi-Agent Architecture

Baidu Wenku's GenFlow 2.0 introduces a multi-agent system for parallel task processing, integrating with Cangzhou OS to enhance efficiency and redefine AI workflows.

AI
MultiAgent
Baidu

About the Author

Michael Rodriguez

Michael Rodriguez

AI Technology Journalist

Veteran technology journalist with 12 years of focus on AI industry reporting. Former AI section editor at TechCrunch, now freelance writer contributing in-depth AI industry analysis to renowned media outlets like Wired and The Verge. Has keen insights into AI startups and emerging technology trends.

Expertise

AI Industry Analysis
Startup Ecosystem
Technology Trends
Product Reviews
Experience
12 years
Publications
800+
Credentials
2
LinkedInTwitter

Agent Newsletter

Get Agentic Newsletter Today

Subscribe to our newsletter for the latest news and updates