Nurix AI Unveils NuPlay for Human-like Enterprise Voice Agents

Nurix.ai, a leader in agentic AI, has announced the launch of NuPlay, a cutting-edge interactive voice AI platform. Designed to transform enterprise customer engagement, NuPlay automates over 80% of customer inquiries and reduces support costs by more than 65%.

Addressing Modern Customer Expectations

With rising consumer demands for real-time, human-like interactions, enterprises face significant challenges in scaling their sales and service teams. According to a McKinsey report, 66% of millennials expect instant customer service, while 75% of all customers demand consistent cross-channel experiences. NuPlay stands out by integrating deeply with enterprise workflows like CRM, ERP, and CCaaS tools, turning conversations into actionable outcomes.

Human-like Conversations with AI

"Most AI tools today generate text-based conversations, but meaningful human interactions happen through voice," said Mukesh Bansal, founder and CEO of Nurix.ai. "NuPlay enables customers to interact with AI agents as they would with human representatives, fostering genuine engagement and accelerating decision-making."

Key Features of NuPlay

• Human-like voice interactions with low latency for natural conversations
• Best-in-class interruption handling for complex calls
• 99% accuracy in resolution activities
• Personality-driven agents that reflect brand tone and personas
• Action-taking capabilities across 300+ enterprise software systems

Enterprise Adoption and Success Stories

NuPlay already facilitates over 250,000 customer conversations monthly for companies like AllFly, First Mid Insurance, and Super.Money. These enterprises report more than 50% efficiency gains in sales, support, and customer service workflows. One Nurix customer noted, "NuPlay handles 60,000 calls monthly, driving a 10% increase in cross-sell opportunities and significantly boosting revenue."

Funding and Growth

The launch follows Nurix.ai's recent $27 million funding round led by General Catalyst and Accel. The company has grown 5x quarter-over-quarter, expanding its U.S. customer base and demonstrating strong market demand.

NuPlay is now generally available. Learn more about how it can transform your enterprise here.

About Nurix.ai

Nurix.ai specializes in AI-driven customer engagement solutions, helping businesses deliver personalized experiences. Backed by top VCs and compliant with SOC 2, GDPR, HIPAA, and ISO standards, the company is led by Mukesh Bansal, founder of Myntra and Curefit. Visit Nurix.ai for more information.