How AI Agents Are Transforming Retail For SaaS Companies

By Oleg Lola, CEO of MobiDev

AI agents are rapidly becoming a cornerstone of the retail industry, with major corporations like Walmart leveraging them to enhance shopping experiences, automate operations, and improve business performance. At the recent NRF 2025 Retail’s Big Show, AI dominated discussions, signaling its critical role in the sector’s future.

The Rise of Agentic AI in Retail

Agentic AI refers to systems capable of autonomous decision-making and task management. In retail, these AI agents are transforming operations by:

• Personalizing Shopping Experiences: AI-powered chatbots suggest products based on customer preferences, with 71% of consumers expressing interest in generative AI integration (Nasdaq).
• Optimizing Inventory Management: AI analyzes demand patterns to minimize waste and ensure product availability (McKinsey).
• Enhancing Fraud Detection: Real-time monitoring of transactions helps prevent fraudulent activities.

Key Areas for AI Integration in Retail SaaS

SaaS companies must identify high-impact areas for AI adoption:

1. Customer Experience: AI chatbots and virtual fitting rooms can create seamless interactions.
2. Sales and Marketing: AI agents analyze behavior, predict trends, and enable dynamic pricing.
3. Inventory and Supply Chain: Automated restocking and POS system integration streamline operations.
4. Fraud Prevention: AI monitors transactions to safeguard businesses and customers.
5. Operational Efficiency: Automating repetitive tasks frees up time for strategic initiatives.

Preparing for AI Implementation

Before integrating AI, companies should:

• Conduct a thorough audit of user workflows to pinpoint AI opportunities.
• Assess whether in-house expertise is sufficient or if external resources are needed.
• Develop a clear implementation plan, including pilot testing and success metrics.

The Bottom Line

AI agents are no longer optional for retail SaaS providers. Strategic adoption, backed by careful research and ROI analysis, can drive significant business value. As Oleg Lola notes, "Companies not leveraging AI risk becoming obsolete in the near future."

For more insights, visit Forbes Technology Council.