Adobe launches AI agents for marketing and CX teams

Adobe has introduced two new AI agents designed to assist marketers and customer experience (CX) teams in optimizing their workflows on the Adobe Experience Platform. The Product Support Agent and Data Insights Agent aim to streamline issue resolution and data analysis, respectively.

Product Support Agent: Self-Service Troubleshooting

The Product Support Agent offers an interactive, guided approach to diagnosing and resolving workflow issues. Key features include:

• Access to a knowledge base with troubleshooting articles, tutorials, and legal documents.
• Contextual data collection (logs, metadata, session details) to pre-fill support cases.
• Real-time updates on open tickets without switching tools.
• Planned proactive notifications for case status changes.

Data Insights Agent: Natural Language Data Queries

The Data Insights Agent, now generally available, enables users to:

• Query data using natural language (e.g., "Which channels drove the most conversions last quarter?").
• Modify existing visualizations and iteratively build analyses.
• Empower CX teams to leverage data more effectively.

Powered by Adobe Experience Platform Agent Orchestrator

Both agents run on the Agent Orchestrator, which allows businesses to:

• Build, manage, and deploy AI agents across Adobe and third-party ecosystems.
• Integrate AI-driven support and analytics seamlessly.

For more details, visit Adobe's website.

Image credit: iStock.com/Just_Super