Adobe launches AI agents for marketing and CX teams
Adobe introduces AI agents to help marketers and CX teams troubleshoot issues and analyze data on the Adobe Experience Platform.
Adobe has introduced two new AI agents designed to assist marketers and customer experience (CX) teams in optimizing their workflows on the Adobe Experience Platform. The Product Support Agent and Data Insights Agent aim to streamline issue resolution and data analysis, respectively.
Product Support Agent: Self-Service Troubleshooting
The Product Support Agent offers an interactive, guided approach to diagnosing and resolving workflow issues. Key features include:
- Access to a knowledge base with troubleshooting articles, tutorials, and legal documents.
- Contextual data collection (logs, metadata, session details) to pre-fill support cases.
- Real-time updates on open tickets without switching tools.
- Planned proactive notifications for case status changes.
Data Insights Agent: Natural Language Data Queries
The Data Insights Agent, now generally available, enables users to:
- Query data using natural language (e.g., "Which channels drove the most conversions last quarter?").
- Modify existing visualizations and iteratively build analyses.
- Empower CX teams to leverage data more effectively.
Powered by Adobe Experience Platform Agent Orchestrator
Both agents run on the Agent Orchestrator, which allows businesses to:
- Build, manage, and deploy AI agents across Adobe and third-party ecosystems.
- Integrate AI-driven support and analytics seamlessly.
For more details, visit Adobe's website.
Image credit: iStock.com/Just_Super
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Michael Rodriguez
AI Technology Journalist
Veteran technology journalist with 12 years of focus on AI industry reporting. Former AI section editor at TechCrunch, now freelance writer contributing in-depth AI industry analysis to renowned media outlets like Wired and The Verge. Has keen insights into AI startups and emerging technology trends.