US Consumers Express High Concern Over AI Misinformation Risks
A Pew Research Center survey reveals over 90% of US consumers are concerned about AI spreading misinformation, with varying levels of worry.
Key Stat: A staggering 92% of US consumers express concern about AI spreading misinformation, according to an August 2024 Pew Research Center survey. The breakdown includes:
- Somewhat concerned: 26%
- Very concerned: 32%
- Extremely concerned: 34%
Generational Divide in AI Trust
- Millennials vs. Baby Boomers:
- 62% of millennials worldwide trust AI to provide accurate information (Five9, November 2024).
- Only 25% of baby boomers share this trust in AI's accuracy.
Implications for Retailers
Retailers leveraging AI chatbots can use this data to:
- Gauge consumer trust levels as a baseline.
- Implement additional safeguards to ensure AI-generated information remains accurate and reliable.
Methodology
Data sourced from the April 2025 Pew Research Center report titled "Americans Largely Foresee AI Having Negative Effects on News, Journalists." The survey included 5,410 US adults (Wave 152 of the American Trends Panel) conducted August 12-18, 2024, with a ±1.6% margin of error.
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About the Author
Dr. Emily Wang
AI Product Strategy Expert
Former Google AI Product Manager with 10 years of experience in AI product development and strategy formulation. Led multiple successful AI products from 0 to 1 development process, now provides product strategy consulting for AI startups while writing AI product analysis articles for various tech media outlets.