Sundae Bar CEO discusses AI agent marketplace and AIM listing

Sundae Bar Plc (AIM:SBAR) CEO Jill Kenney recently discussed the company's official listing on the AIM market and its ambitious vision to become a leader in the commercial rollout of AI agents. The company operates as an AI agent marketplace, enabling developers to host and monetize their agents while providing businesses a trusted environment to test and deploy them.

What Are AI Agents?

Kenney described AI agents as "autonomous pieces of software or AI models that can execute end-to-end tasks." These agents are designed to streamline repetitive roles, enhance productivity, and act as digital coworkers in enterprises. Early adoption is seen in task-heavy sectors like HR, sales intelligence, and video production.

Funding and Market Readiness

Sundae Bar recently completed a £2 million raise through broker Clara Capital. The company is entering the market with a fully developed product, thanks to its merger with Aura Technologies Plc, which already had a functional marketplace. Kenney emphasized the importance of user feedback in continuous product development, stating, "The goal is to make products that please and delight our users."

AIM Listing and Growth Plans

The decision to list on AIM was driven by its reputation as one of the best growth markets globally. Kenney highlighted that this move allows investors early-stage access to a public AI opportunity. The company’s ticker is SBAR.

Key Takeaways:

• AI Agent Marketplace: Connects developers and businesses for seamless AI agent deployment.
• Sector Focus: Early traction in HR, sales, and video production.
• Funding: £2 million raised to support growth.
• AIM Listing: Provides investor access to a unique AI play.

For more details, watch the full interview here.

"We’re at a transformative time in how people work," Kenney noted, underscoring Sundae Bar’s commitment to defining the future of AI agent commercialization.