Bitmedia CEO on AI and the future of Web3 advertising
Bitmedia founder Matvii Diadkov discusses the evolution of crypto advertising from niche forums to AI-powered platforms and shares insights on Web3 marketing strategies
In an exclusive interview, Bitmedia founder Matvii Diadkov traces the evolution of crypto advertising from its humble beginnings in 2014 to today's AI-powered platforms. The CEO reveals how his company is pioneering "agentic marketing" where autonomous AI agents will soon run most performance campaigns.
From Bitcoin Forums to AI-Powered Advertising
When Diadkov launched Bitmedia in 2014, crypto advertising was confined to niche forums. Today, the platform has grown into a full-stack Web3 marketing engine serving:
- Protocols
- Exchanges
- DeFi apps
- Web3 games
The AI Revolution in Crypto Marketing
Diadkov highlights three key areas where AI is transforming Web3 advertising:
- Ad creative performance analysis
- Real-time fraud detection
- Predictive bidding strategies
The company is redesigning its platform to be "agent-friendly", enabling AI tools to:
- Launch campaigns
- Manage optimizations
- Analyze results
Compliance and Global Reach
Navigating regulatory challenges remains critical. Bitmedia implements:
- Multi-layered moderation systems
- Geo-specific content filters
- Continuous legal monitoring
Case Study: DeFi Protocol Success
One client achieved:
- 62% higher CTR
- 34% lower CPA
- 3.5x user retention
Through Bitmedia's onchain behavior analytics and wallet segmentation.
Synergy with Chainers.io
Diadkov's gaming platform Chainers provides valuable insights into Web3 user behavior, informing Bitmedia's advertising strategies.
What's Next?
Bitmedia is developing:
- Blockchain-based ad tech solutions
- Enhanced privacy features
- Improved targeting accuracy
Disclaimer: This is not investment advice. Readers should conduct their own research.
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About the Author
Alex Thompson
AI Technology Editor
Senior technology editor specializing in AI and machine learning content creation for 8 years. Former technical editor at AI Magazine, now provides technical documentation and content strategy services for multiple AI companies. Excels at transforming complex AI technical concepts into accessible content.