Adobe Enhances AI Agents With Dynamic Reasoning and Cross-Platform Automation

Adobe is integrating dynamic reasoning into its AI agentic agents, enabling them to autonomously determine how to work across platforms, collaborate with other agents, and execute cross-workflows. This enhancement is managed through the Adobe Experience Platform Agent Orchestrator.

Key Developments:

• Collaboration with Microsoft: Adobe is working with Microsoft to develop AI agents that interact within Microsoft 365 Copilot, expanding their partnership.

• New AI Agents: Adobe unveiled the Product Support Agent and announced the general availability of the Data Insights Agent, both leveraging the Agent Orchestrator.

  • Product Support Agent: Currently in beta, it gathers contextual data (logs, metadata, user sessions) to pre-fill support cases, improving efficiency.
  • Data Insights Agent: Simplifies insight generation for marketers by allowing natural language queries and generating visualizations in Adobe Customer Journey Analysis.

• Future Applications: Adobe’s agentic framework will support marketing and advertising, including data governance, compliance, and security risk analysis.

Quotes:

"We are in a time when creative and marketing departments are under pressure to provide high-quality experiences everywhere," says Daniel Sheinberg, Senior Director at Adobe. "With the advent of generative and now agentic AI, we see an opportunity for people to address that."

Transparency and Trust:

The AI-generated data is visualized in the Analysis Workspace, ensuring transparency and enabling marketers to verify and make informed decisions. "AI agents become a thought companion to find places to improve," Sheinberg adds.

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This move positions Adobe at the forefront of agentic AI, combining generative AI with autonomous reasoning to revolutionize workflows across industries.