Uniphore Launches AI Marketing Agents to Automate Workflows

PALO ALTO, Calif. & DENVER—Uniphore, a global leader in enterprise AI, has unveiled Marketing Agents, a suite of AI tools designed to streamline marketing workflows within its Customer Data Platform (CDP). The announcement was made at the Gartner Marketing Symposium/Xpo in Denver.

Key Features of Marketing Agents

• Platform Search Agent (Summer 2025, limited availability): A semantic search tool that instantly surfaces platform components like attributes and audiences.
• Audience Segmentation Agent (Summer 2025, limited availability): An AI agent that creates sophisticated audience segments from plain English prompts.
• Product Knowledge Agent (generally available): A real-time natural language assistant embedded in the UI to answer user questions.

Three additional agents focused on campaign optimization, reporting, and insights will be released later this year.

Market Impact

Marketing teams face increasing pressure to drive revenue while reducing costs. Uniphore's Marketing Agents aim to bridge the gap by embedding secure, human-in-the-loop AI directly into the CDP, eliminating data movement and improving efficiency.

Customer Success Stories:

• Dell Technologies: 70% boost in digital team productivity.
• Hewlett Packard: Processed 400 million records in seconds, cutting campaign build time from two weeks to two hours.
• The Washington Post: 131% increase in new reader acquisition and 38% lift in resubscribe rates.
• Skechers: 324% higher engagement, 68% lower acquisition costs, and 28% higher return on ad spend.

Uniphore projects these improvements will compound by an additional 30% to 50% with Marketing Agents.

Upcoming Events

• Gartner Marketing Symposium/Xpo, June 2-4, Denver, Booth 317

  • Mainstage session: "How News Corp Is Building a Foundation for AI-Powered Marketing"
  • When: June 2, 2:30 p.m. MDT
  • Speakers: Steve Daheb (CMO, Uniphore) and David Rowley (VP Revenue Tech, News Corp).

• Snowflake Summit, June 2-5, San Francisco, Booth 2104

  • Theater session: "Composable in Action: Real World Architectures From 3 Leading Brands"
  • When: June 4, 4:00 p.m. PDT
  • Speaker: Kalyan Tummala (VP Product Marketing, Uniphore).

About Uniphore

Uniphore is a global leader in enterprise AI, offering a sovereign, composable, and secure AI platform. Trusted by over 1,500 businesses, Uniphore is recognized on the Deloitte Fast 500 for its transformative AI solutions.