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Microsoft Bing adds free Sora AI video generator to its app

June 2, 2025•Amanda Silberling•Original Link•2 minutes
AI
Microsoft
OpenAI

Microsoft Bing introduces a free Sora-powered AI video generator, marking the first time OpenAI's tool is available at no cost.

ChatGPT, Microsoft Bing Chat and AI chat applications are seen on a mobile device

Microsoft Bing announced on Monday the launch of the Bing Video Creator, a new feature in its app that leverages OpenAI's Sora model to generate videos from text prompts. This marks the first time OpenAI's advanced video generation tool will be available for free, as it has previously been restricted to paying customers.

Key Details:

  • Availability: Currently limited to the Bing app (not yet on desktop)
  • Generation Time: Videos can take hours to generate, even in "fast" mode (promised to take minutes)
  • Free Tier: Users get 10 free video clips (requires Microsoft account login)
  • Pricing Model: After free tier, videos cost 100 Microsoft Rewards points each

Microsoft Bing Video Creator interface

Technical Specifications:

  • Video length fixed at 5 seconds (no adjustable duration)
  • Initial aspect ratio: vertical 9:16 (optimized for TikTok/Instagram)
  • Horizontal 9:16 format coming soon
  • Users can queue up to three simultaneous generations

Microsoft Rewards points can be earned through:

  • Bing searches (5 points per PC search, max 150/day)
  • Microsoft Store purchases

This integration strengthens the Microsoft-OpenAI partnership, following OpenAI's February announcement about bringing Sora to ChatGPT.

Reported by Amanda Silberling, TechCrunch

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About the Author

Alex Thompson

Alex Thompson

AI Technology Editor

Senior technology editor specializing in AI and machine learning content creation for 8 years. Former technical editor at AI Magazine, now provides technical documentation and content strategy services for multiple AI companies. Excels at transforming complex AI technical concepts into accessible content.

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Technical Writing
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8 years
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