TELUS Digital Buys Gerent to Boost AI and Salesforce Services
TELUS Digital acquires Gerent to enhance its agentic AI and Salesforce customer experience capabilities
TELUS Digital has announced the acquisition of Gerent, a U.S.-based Salesforce consultancy specializing in enterprise-scale implementations, integrations, and agentic AI solutions. The deal will see Gerent’s full portfolio of services integrated into TELUS Digital, with the Gerent brand set to be retired by the end of Q3 2025.
Key Details of the Acquisition
- Gerent’s Expertise: As a Salesforce Summit Partner, Gerent holds 1,800 certifications across Salesforce’s product suite. The company has delivered over 1,000 Salesforce projects globally, logging 1.2 million implementation hours while maintaining a 4.9/5.0 customer satisfaction score.
- Global Workforce: Gerent operates with a fully remote team across the U.S., Canada, India, and Australia.
- Diverse Capabilities: Since its founding in 2008, Gerent has expanded its services to include digital marketing, cybersecurity, cloud services, and managed IT solutions, serving industries like banking, healthcare, retail, and more.
AI and Customer Experience Focus
Gerent has developed AI-enhanced agents that function both internally (supporting employees) and externally (enhancing customer interactions). Examples include:
- Sales Representative Agents: Automate lead engagement via emails, meeting scheduling, and product recommendations.
- CX Agents: Handle customer inquiries, resolve issues, and provide personalized recommendations without human intervention.
These capabilities align with TELUS Digital’s Fuel iX™, a proprietary AI platform designed to transform customer experiences.
Leadership Perspectives
Tobias Dengel, President, TELUS Digital Solutions
"Gerent will further strengthen our expertise in transforming the CX agent experience, including the development of agentic AI. This acquisition aligns with our fusion-based growth strategy, combining top talent with advanced technologies to create AI-enabled workforces for smarter, faster, and more personalized CX at scale."
Gopi Ramineni, Founder and CEO, Gerent
"We built Gerent on a people-first philosophy, and joining TELUS Digital is a natural next step. Our shared values and commitment to innovation will allow us to deliver even greater value to clients across industries and geographies."
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The acquisition underscores TELUS Digital’s ambition to lead in AI-driven customer experience solutions while expanding its Salesforce ecosystem capabilities.
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About the Author
Dr. Lisa Kim
AI Ethics Researcher
Leading expert in AI ethics and responsible AI development with 13 years of research experience. Former member of Microsoft AI Ethics Committee, now provides consulting for multiple international AI governance organizations. Regularly contributes AI ethics articles to top-tier journals like Nature and Science.