Rethink agency boosts creative hires to 50% amid AI era
Rethink agency announces a goal to hire more creative talent aiming for at least 50% of its workforce as automation and AI rise.
In a bold move countering the industry trend toward automation and AI, Rethink has announced a significant hiring spree, adding 18 creative professionals to its team. The agency has set an ambitious goal: at least 50% of its workforce will be creative talent, signaling a commitment to human creativity in an increasingly tech-driven landscape.
Key Highlights:
- 18 new creative hires as part of Rethink's strategic expansion.
- Goal to reach 50% creative talent across the agency.
- Focus on human creativity amid rising automation and AI adoption.
This initiative underscores Rethink's belief in the enduring value of creative minds, even as the industry leans heavily into AI and consolidation. The agency's leadership emphasizes that innovation thrives at the intersection of technology and human ingenuity.
For more details, visit Ad Age.
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Dr. Emily Wang
AI Product Strategy Expert
Former Google AI Product Manager with 10 years of experience in AI product development and strategy formulation. Led multiple successful AI products from 0 to 1 development process, now provides product strategy consulting for AI startups while writing AI product analysis articles for various tech media outlets.