Agentic AI Transforms MENA Foodtech Industry
Alexander Ponomarev, CEO of Syrve MENA, explores how agentic AI is revolutionizing the food and beverage sector in the Middle East and UAE, enhancing efficiency and customer experience.
By Alexander Ponomarev, CEO of Syrve MENA
The food and beverage (F&B) industry is undergoing a digital transformation, driven by the rise of agentic AI. Unlike traditional automation, these systems make independent decisions and continuously improve by learning from their environments. This technology is particularly impactful in regions like the Middle East and UAE, where modernization is rapid.
Enhancing Efficiency and Decision-Making
Agentic AI excels at automating complex decisions, which traditionally required human input. By 2028, 15% of daily business decisions are expected to be made autonomously by AI. In the F&B sector, this translates to:
- Optimizing delivery routes
- Managing inventory effectively
- Adjusting food production based on demand
For example, in a smart kitchen, AI can forecast diner traffic, automate stock replenishment, and tweak recipes based on nutritional goals and ingredient availability. This aligns with the UAE National Food Security Strategy 2051, which aims to boost sustainable food production and reduce waste.
Customer Experience and Compliance
Agentic AI also enhances customer interactions by offering personalized experiences. Unlike basic chatbots, AI assistants remember preferences and tailor suggestions. For instance:
- Sending push notifications when a favorite item is back in stock
- Recommending dietary alternatives (e.g., dairy-free options for lactose-intolerant customers)
In regulated industries, AI aids compliance by detecting anomalies in food sourcing records and flagging potential fraud, allowing humans to focus on larger issues.
The Future of Agentic AI in Foodtech
While some repetitive jobs may be automated, new roles in digital operations management and AI oversight are emerging. Initiatives like the UAE's National Program for AI and Coding are preparing the workforce for these changes.
Innovative business models are also emerging, such as:
- Autonomous food trucks
- AI-operated cloud kitchens
- Personalized meal-planning apps
The integration of agentic AI into F&B is not just a trend—it’s a lasting transformation reshaping the industry's future.
Related News
Zscaler CAIO on securing AI agents and blending rule-based with generative models
Claudionor Coelho Jr, Chief AI Officer at Zscaler, discusses AI's rapid evolution, cybersecurity challenges, and combining rule-based reasoning with generative models for enterprise transformation.
Human-AI collaboration boosts customer support satisfaction
AI enhances customer support when used as a tool for human agents, acting as a sixth sense or angel on the shoulder, according to Verizon Business study.
About the Author
Dr. Lisa Kim
AI Ethics Researcher
Leading expert in AI ethics and responsible AI development with 13 years of research experience. Former member of Microsoft AI Ethics Committee, now provides consulting for multiple international AI governance organizations. Regularly contributes AI ethics articles to top-tier journals like Nature and Science.