Google Ads introduces AI-powered agentic tools for marketers
Google launches new AI-driven agentic capabilities in Google Ads and Analytics to enhance campaign performance and reduce manual workloads for marketers.
May 21, 2025 — Google has announced the launch of new agentic capabilities for marketers, designed to streamline campaign management and boost performance across Google Ads and Google Analytics. These AI-driven tools aim to reduce manual workloads while delivering personalized recommendations and insights.
Key Features:
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Agentic Expert in Google Ads:
- Provides tailored recommendations for keywords, creatives, and ad groups.
- Automates campaign optimizations based on real-time data.
- Example: Suggests multiple themed ad groups with relevant assets.
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Data Expert in Google Analytics:
- Proactively surfaces insights and trends.
- Simplifies data exploration with visual aids.
- Helps troubleshoot campaign issues.
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Marketing Advisor (Coming Later This Year):
- A Chrome browser-based AI agent for cross-platform task management.
- Offers step-by-step guidance on web pages, including Google Ads and Analytics.
- Identifies missing tags and installs them with permission.
Why It Matters:
- Over 500,000 advertisers already use Google's conversational tools for Search campaigns.
- The new capabilities leverage AI to reduce guesswork and improve ROI.
- Marketing Advisor aims to unify workflows across Google’s ecosystem.
For more details, check out Google Marketing Live 2025.
Tags: #GoogleAds #AIMarketing #CampaignOptimization
About the Author
Dr. Lisa Kim
AI Ethics Researcher
Leading expert in AI ethics and responsible AI development with 13 years of research experience. Former member of Microsoft AI Ethics Committee, now provides consulting for multiple international AI governance organizations. Regularly contributes AI ethics articles to top-tier journals like Nature and Science.