SAS Viya platform introduces AI and data innovations to enhance efficiency and trust
SAS unveils new features in its Viya platform, leveraging AI advancements to improve productivity and decision-making across industries.
Data and AI leader SAS has announced a suite of new features for its SAS Viya platform, designed to enhance productivity, decision-making, and trust in AI-driven processes. The latest offerings span synthetic data generation, AI agents, cloud services, and conversational assistants, catering to diverse enterprise needs.
Key Innovations in SAS Viya
- SAS Data Maker: A secure synthetic data generator, developed through SAS's acquisition of Hazy's software assets, addresses data privacy and scarcity challenges. Expected for general availability in Q3 2025, it simplifies processes and conserves resources. Learn more about synthetic data.
- SAS Viya Intelligent Decisioning: Now available, this feature enables the deployment of intelligent AI agents with customizable autonomy levels, balancing human oversight with AI efficiency. Explore AI agents.
- SAS Managed Cloud Services: Viya Essentials: Launched in early 2025, this packaged offering targets small and mid-size businesses, providing an out-of-the-box hosted managed service to lower entry barriers.
- SAS Viya Copilot: An AI-driven conversational assistant embedded in the platform, currently in private preview, accelerates analytical tasks and model development. Built on Azure AI Services, it reflects SAS's partnership with Microsoft. General availability is slated for Q3 2025.
- SAS Viya Workbench: A cloud-based coding environment released in 2024, now supporting R coding and SAS Enterprise Guide as an IDE option. Initially available on AWS Marketplace, it has expanded to Microsoft Azure Marketplace. Discover SAS Viya Workbench.
Unparalleled Productivity and Trust
SAS Viya stands out by delivering real AI capabilities that drive tangible results. A 2024 Futurum Group study revealed that SAS Viya users complete the AI life cycle 4.6 times faster than competitors, enhancing innovation and decision-making. Read the study.
"Our goal is to help organizations navigate AI hype and disruption," said Bryan Harris, SAS Chief Technology Officer. "We deliver cutting-edge AI capabilities for breakthrough problem-solving."
Supporting Global Conservation
SAS Viya's impact extends beyond business. Fathom Science, a tech start-up, used SAS Data Maker to create synthetic shipping lane data, validating a whale location prediction model to protect endangered North Atlantic right whales. Learn about Fathom Science.
For more details, visit sas.com/viya.
Image credit: iStock.com/Chayada Jeeratheepatanont
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About the Author

David Chen
AI Startup Analyst
Senior analyst focusing on AI startup ecosystem with 11 years of venture capital and startup analysis experience. Former member of Sequoia Capital AI investment team, now independent analyst writing AI startup and investment analysis articles for Forbes, Harvard Business Review and other publications.