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Young Consumers Are Abandoning Brand Loyalty at Record Rates

April 28, 2025•Arielle Feger•Original Link•1 minutes
GenZ
Millennials
BrandLoyalty

Over 80% of Gen Z and millennial shoppers have changed brands in the last year, Salesforce data reveals.

Key Statistic: 81% of Gen Z and millennial consumers switched brands in the past year, according to December 2024 data from Salesforce.

Why It Matters

  • Price Sensitivity: 66% of consumers cited high prices as the primary reason for abandoning a brand.
  • Loyalty Programs: 84% of loyalty program members said these programs increase their likelihood of repurchasing.

Strategic Implications for Retailers

Retailers and marketers must prioritize:

  • Personalized Engagement: Tailoring lifecycle marketing strategies by generation.
  • Loyalty Incentives: Strengthening programs to retain younger shoppers.

Related Reports

  • Gen Z Path to Purchase 2024 (Subscription Required)
  • Retail Trends to Watch in 2025 (Subscription Required)

Methodology: Salesforce surveyed 8,350 shoppers (18+) and 1,700 retail decision-makers across 21 countries (Nov 27–Dec 26, 2024).

Related News

August 8, 2025•Beatrice Nolan

AI job cuts surge as entry-level roles decline for Gen Z graduates

AI-driven layoffs are accelerating, with over 10,000 job cuts in 2025 linked to automation, disproportionately affecting recent graduates and entry-level roles.

AI
JobMarket
GenZ
July 14, 2025•Emma Burleigh

Gen Z job market struggles far worse than previous generations

Nearly 60% of Gen Z graduates remain unemployed, a stark contrast to the 25% of millennials and Gen X who faced similar challenges.

Gen Z
Job Market
Millennials

About the Author

Alex Thompson

Alex Thompson

AI Technology Editor

Senior technology editor specializing in AI and machine learning content creation for 8 years. Former technical editor at AI Magazine, now provides technical documentation and content strategy services for multiple AI companies. Excels at transforming complex AI technical concepts into accessible content.

Expertise

Technical Writing
Content Strategy
AI Education
Developer Relations
Experience
8 years
Publications
450+
Credentials
2
LinkedInGitHub

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