ChatGPT Outperforms Google in Delivering Personalized Shopping Advice
ChatGPT provides tailored styling tips and recommendations that surpass the capabilities of a basic Google search.
Fashion designer and stylist Tan France, best known for his role in the Netflix series "Queer Eye," with Poorna Jagannathan at the Fashion Trust U.S. Awards in Los Angeles earlier this month. Fortune writer Sharon Goldman says she has long dreamed of having a personal stylist like France to help her shop. Now, she says, she may have found the next best thing in OpenAI's ChatGPT.
Michael Buckner/WWD—Getty Images
Key Points:
- Personalized Styling Tips: ChatGPT offers customized fashion advice that Google searches cannot match, making it a valuable tool for those who dislike shopping.
- Next Best Thing to a Personal Stylist: For individuals like Fortune writer Sharon Goldman, ChatGPT serves as a virtual alternative to hiring a professional stylist like Tan France.
- Efficiency and Convenience: The AI's ability to provide instant, tailored recommendations streamlines the shopping experience, saving time and effort.
Why It Matters:
The rise of AI-powered tools like ChatGPT is transforming how consumers approach shopping, offering personalized assistance that was previously only available through human experts. This shift highlights the growing reliance on AI for everyday tasks and its potential to disrupt traditional search engines like Google.
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About the Author

Dr. Emily Wang
AI Product Strategy Expert
Former Google AI Product Manager with 10 years of experience in AI product development and strategy formulation. Led multiple successful AI products from 0 to 1 development process, now provides product strategy consulting for AI startups while writing AI product analysis articles for various tech media outlets.