Adobe Unveils AI Agents to Transform Digital Creativity and Productivity

Adobe, the San Jose-based software giant, has announced a groundbreaking development in AI technology: AI agents designed to transform how users interact with its flagship tools like Photoshop, Acrobat, and Premiere Pro. These intelligent, action-oriented agents are set to redefine productivity across creative, business, and marketing workflows.

From Generative to Agentic AI

Adobe has already made waves with its generative AI tool, Firefly, which has generated over 20 billion assets globally. The new agentic AI takes this a step further by acting as a co-pilot—learning from users, anticipating needs, and proactively completing tasks. Ely Greenfield, Adobe’s CTO of Digital Media, emphasizes that this technology aims to "amplify human imagination," not replace creatives.

Smarter Documents with Acrobat

With over 650 million monthly active users and 400 billion PDFs opened annually, Adobe Acrobat is the perfect platform to introduce AI agents. The Acrobat AI Assistant (already in use) helps users analyze documents, answer questions, and summarize key points. Customizable agents can review legal documents, extract financial data, or suggest follow-up research, offering deeper insights from vast textual information.

Learn more about Adobe's vision for AI

Creative Partner in Adobe Express

Adobe Express, the go-to tool for quick visual content, now leverages AI agents to suggest design improvements and customize content based on trends or brand guidelines. This empowers small businesses and students to create professional-grade visuals without mastering complex tools.

Creative Cloud’s Intelligent Future

At Adobe Max 2025 (scheduled for October), the company will launch its first AI agent for Photoshop. This agent will analyze images, suggest edits, and perform one-click enhancements while keeping users in control. Another agent will guide users through learning Photoshop techniques.

Agentic Editing in Premiere Pro

Premiere Pro will soon feature Media Intelligence, enabling it to recognize objects, scenes, camera angles, and dialogues. This helps editors find the perfect shot quickly. Future updates will allow AI agents to build rough cuts, adjust audio, and refine colors—handling the legwork while users focus on storytelling.

Smarter Marketing with AI Agents

AI agents in Creative Cloud will personalize marketing content based on user behavior and context. E-commerce and travel booking sites can leverage AI chatbots to guide users, while marketers can tweak web content for conversions in minutes—eliminating lengthy development cycles.