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ClickZ Digest Unveils Building Brands Series

April 20, 2025•ClickZ•Original Link•2 minutes
Branding
Marketing
Entrepreneurship

Explore the real stories behind iconic logos with the new Building Brands series

ClickZ Banner

Editor's Pick: #BuildingBrands Series

"Every shelf is a potential launchpad."

ClickZ's new editorial series #BuildingBrands kicks off with the inspiring story of Dripdash, a beverage company that defied conventional growth strategies. Interim CEO Simon Reznichky shares their journey of resilience:

  • Bootstrapped their way into 1,000+ retail stores
  • Survived a co-packer bankruptcy that nearly ended the business
  • Gained unexpected traction when musician Porter Robinson discovered their product
  • Landed a sponsorship deal at a 100,000-person music festival weeks later

Read the full story here

Dripdash story graphic

Upcoming Webinar: TikTok's Halo Effect on Amazon Sales

Fospha and TikTok will reveal new research on April 24th about how DTC TikTok ads impact Amazon sales. Key takeaways will include:

  • How to measure TikTok's influence on Amazon performance
  • Why Unified ROAS matters more than traditional metrics
  • Prime Day 2025 preparation strategies

Register for the webinar

Industry News Highlights

  1. Connected Data Boosts Marketing AdAge reports that brands using connected data see:
  • 25% higher conversion rates
  • 30x lift in brand awareness
  1. Advertising Leadership Insights Neverland CEO Josh Harris shares key qualities for agency leaders:
  • Emotional intelligence
  • Adaptation to media shifts
  • Cultural impact focus
  1. Digital Ad Growth Continues IAB reports $258.6B in 2024 digital ad revenue (+14.9% YoY), driven by:
  • AI-driven targeting
  • Omnichannel campaigns
  • Privacy-compliant strategies

Full report analysis

Top Industry Voices

  • Jordan West
  • Emma Bauditz Hansen
  • Juan Campdera

Featured Podcast

AI-Driven Marketing with Dan Sanchez outlines a three-tier framework for AI integration:

  1. Faster: Efficiency improvements
  2. Better: Customization capabilities
  3. Smarter: Advanced automation

ClickZ divider

Related News

August 17, 2025•Amit Chowdhry

Profound Raises 35M Series B to Enhance AI Brand Visibility

Profound, an AI visibility and content optimization platform, has raised a 35 million Series B round led by Sequoia, bringing total funding to 58.5 million. The platform helps businesses manage their AI-generated content and presence.

AI
Startups
Marketing
August 11, 2025•Henrik Werdelin, Nicholas Thorne

How AI Headless Agents Are Redefining Entrepreneurship

In the AI-driven future, entrepreneurs will shift from operators to orchestrators, leveraging headless agents to streamline customer interactions and business operations.

Entrepreneurship
AI
HeadlessAgents

About the Author

Dr. Emily Wang

Dr. Emily Wang

AI Product Strategy Expert

Former Google AI Product Manager with 10 years of experience in AI product development and strategy formulation. Led multiple successful AI products from 0 to 1 development process, now provides product strategy consulting for AI startups while writing AI product analysis articles for various tech media outlets.

Expertise

AI Product Management
User Experience
Business Strategy
Market Analysis
Experience
10 years
Publications
65+
Credentials
2
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