ClickZ Digest Unveils Building Brands Series
Explore the real stories behind iconic logos with the new Building Brands series
Editor's Pick: #BuildingBrands Series
"Every shelf is a potential launchpad."
ClickZ's new editorial series #BuildingBrands kicks off with the inspiring story of Dripdash, a beverage company that defied conventional growth strategies. Interim CEO Simon Reznichky shares their journey of resilience:
- Bootstrapped their way into 1,000+ retail stores
- Survived a co-packer bankruptcy that nearly ended the business
- Gained unexpected traction when musician Porter Robinson discovered their product
- Landed a sponsorship deal at a 100,000-person music festival weeks later
Upcoming Webinar: TikTok's Halo Effect on Amazon Sales
Fospha and TikTok will reveal new research on April 24th about how DTC TikTok ads impact Amazon sales. Key takeaways will include:
- How to measure TikTok's influence on Amazon performance
- Why Unified ROAS matters more than traditional metrics
- Prime Day 2025 preparation strategies
Industry News Highlights
- Connected Data Boosts Marketing AdAge reports that brands using connected data see:
- 25% higher conversion rates
- 30x lift in brand awareness
- Advertising Leadership Insights Neverland CEO Josh Harris shares key qualities for agency leaders:
- Emotional intelligence
- Adaptation to media shifts
- Cultural impact focus
- Digital Ad Growth Continues IAB reports $258.6B in 2024 digital ad revenue (+14.9% YoY), driven by:
- AI-driven targeting
- Omnichannel campaigns
- Privacy-compliant strategies
Top Industry Voices
- Jordan West
- Emma Bauditz Hansen
- Juan Campdera
Featured Podcast
AI-Driven Marketing with Dan Sanchez outlines a three-tier framework for AI integration:
- Faster: Efficiency improvements
- Better: Customization capabilities
- Smarter: Advanced automation
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About the Author
Dr. Emily Wang
AI Product Strategy Expert
Former Google AI Product Manager with 10 years of experience in AI product development and strategy formulation. Led multiple successful AI products from 0 to 1 development process, now provides product strategy consulting for AI startups while writing AI product analysis articles for various tech media outlets.