Mindset AI Raises 4.3 Million Pounds to Expand Operations
Mindset AI, an AI agent platform company, has secured £4.3 million in funding to grow its UK operations and establish a new office in Chicago, U.S. The funding round was co-led by Edge VC and Pembroke VCT, with participation from existing investors and advisory support from Mountside Ventures.
London, UK — AI agent platform company Mindset AI has raised £4.3 million in a funding round to expand its operations in the UK and open its first U.S. office in Chicago. The investment was jointly led by Edge VC and Pembroke VCT, with participation from existing investors and advisory support from Mountside Ventures.
What Mindset AI Offers
Mindset AI enables SaaS companies to integrate AI features into their products without starting from scratch. Its platform allows businesses to create natural language AI agents that leverage their unique content, expertise, and intellectual property.
- Case Study 1: One client saw a 900% increase in course enrollments within three weeks of deploying Mindset AI’s search and recommendation agent, leading to 3.4x more revenue compared to non-AI users.
- Case Study 2: Another company reduced its support team’s workload by 40% in just one month using an AI agent, freeing up staff for higher-value tasks.
Company Background
Founded in 2019 by the team behind Workshare (a secure enterprise file-sharing service), Mindset AI is led by CEO and co-founder Barrie Hadfield, a seasoned tech entrepreneur. The company achieved £1 million ARR in October 2024, marking 120% year-on-year growth. Prior to this round, it had raised £3.79 million from Mercia and angel investors.
Market Reach
Mindset AI’s platform is embedded in global SaaS products across learning and development, HR, and media, serving clients like:
- Alison
- Fuse Universal
- SkillPath
- Mintra
Its AI agents now operate in over 2,700 companies.
Funding Allocation
The new capital will support:
- Development of a natural language programming interface.
- Expansion of APIs, SDKs, and no-code tools.
- Scaling go-to-market efforts.
- Establishing a U.S. presence with a Chicago office.
Key Quotes
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Barrie Hadfield, CEO & Co-founder:
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