Mindset AI Raises 4.3 Million Pounds to Expand Operations

London, UK — AI agent platform company Mindset AI has raised £4.3 million in a funding round to expand its operations in the UK and open its first U.S. office in Chicago. The investment was jointly led by Edge VC and Pembroke VCT, with participation from existing investors and advisory support from Mountside Ventures.

What Mindset AI Offers

Mindset AI enables SaaS companies to integrate AI features into their products without starting from scratch. Its platform allows businesses to create natural language AI agents that leverage their unique content, expertise, and intellectual property.

• Case Study 1: One client saw a 900% increase in course enrollments within three weeks of deploying Mindset AI’s search and recommendation agent, leading to 3.4x more revenue compared to non-AI users.
• Case Study 2: Another company reduced its support team’s workload by 40% in just one month using an AI agent, freeing up staff for higher-value tasks.

Company Background

Founded in 2019 by the team behind Workshare (a secure enterprise file-sharing service), Mindset AI is led by CEO and co-founder Barrie Hadfield, a seasoned tech entrepreneur. The company achieved £1 million ARR in October 2024, marking 120% year-on-year growth. Prior to this round, it had raised £3.79 million from Mercia and angel investors.

Market Reach

Mindset AI’s platform is embedded in global SaaS products across learning and development, HR, and media, serving clients like:

• Alison
• Fuse Universal
• SkillPath
• Mintra

Its AI agents now operate in over 2,700 companies.

Funding Allocation

The new capital will support:

1. Development of a natural language programming interface.
2. Expansion of APIs, SDKs, and no-code tools.
3. Scaling go-to-market efforts.
4. Establishing a U.S. presence with a Chicago office.

Key Quotes

• Barrie Hadfield, CEO & Co-founder:

  "As AI evolves, so does the gap between businesses adopting it and those being left behind. We’re making AI agent creation as easy as writing a Google Doc."

• Fred Ursell, Pembroke Investment Managers:

  "Mindset AI is redefining how learning and development businesses monetize content through AI agents."

• David Glick, Edge Investments:

  "Mindset AI’s platform enables businesses to harness AI with speed and efficiency."

• Alex Reed, Mountside Ventures:

  "Barrie’s technical and commercial acumen is rare. We’re excited to see Mindset thrive."

Looking Ahead

With strong investor backing and a proven track record, Mindset AI is poised to transform how enterprises leverage AI—making expert knowledge more accessible than ever.