Almost all US executives trust AI to handle some business for customers
Almost nine in 10 (87 percent) US executives are comfortable with agentic AI taking over some number of decisions and tasks for customers, according to February data from NLX and QuestionPro.
Key Statistic: Nearly nine in 10 (87%) US executives are comfortable with agentic AI handling some customer decisions and tasks, per February 2025 data from NLX and QuestionPro.
Beyond the Numbers
- 57% of executives plan to implement customer-facing agentic AI in 2025.
- Only 24% of consumers are comfortable sharing data with AI shopping tools, according to EMARKETER and CivicScience data.
Strategic Insights
- For marketers: This data can help shape AI roadmaps and prepare consumers for agentic interactions.
- For retailers: Holistic strategies should identify which business areas are best suited for agentic AI, while building consumer trust in automation.
Related Reports
- A Marketer’s Guide to AI Agents 2025 (EMARKETER subscription required)
- AI Agents and the Consumer Journey (EMARKETER subscription required)
Methodology: Data comes from a March 2025 NLX survey conducted by QuestionPro, polling 100 US executives at companies with 5,000+ employees. All respondents were director-level or higher.
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About the Author
David Chen
AI Startup Analyst
Senior analyst focusing on AI startup ecosystem with 11 years of venture capital and startup analysis experience. Former member of Sequoia Capital AI investment team, now independent analyst writing AI startup and investment analysis articles for Forbes, Harvard Business Review and other publications.