Virtual coaching platform Mindset AI raises over 4 million pounds for US expansion
Mindset AI has secured 4.3 million pounds in funding led by Edge VC and Pembroke VCT to expand into the US market, bringing its total funding to over 8 million pounds.
An AI-powered virtual coaching platform prepares for transatlantic growth
London - Mindset AI, an embedded AI agent platform that helps businesses transform expertise into interactive digital coaches, has raised £4.3 million in a funding round jointly led by Edge VC and Pembroke VCT. This brings the startup's total funding to over £8 million since its 2019 founding.
Key Details:
- Funding will support:
- Development of natural language programming interface
- New Chicago office opening
- Existing investors participated in the round
- Mountside Ventures advised on the deal
Market Context:
- The AI agent market is projected to grow from $5.1bn (2024) to $47.1bn by 2030 (44.8% CAGR)
- Mindset AI currently serves 2,700+ companies across:
- Learning tutors
- HR service delivery
- Customer support
Founder Perspective:
"As AI evolves, so does the gap between businesses adopting it and those being left behind," said CEO Barrie Hadfield (previously founded Workshare).
"Companies need solutions that let them deploy AI agents without heavy investment in AI teams."
Investor Insight:
Fred Ursell of Pembroke Investment Managers noted:
"Mindset AI is redefining how learning and development businesses present and monetize their content through AI-powered conversational agents."
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